Business Development Manager

About the Role

We seek an experienced Business Development Manager to identify potential clients and convert them into business opportunities. The role involves lead generation, pitching branding, social media, and performance marketing services, understanding client needs, and managing the sales process from initiation to closure.

Key Responsibilities

• Identify and pursue new business opportunities through LinkedIn outreach, cold calling, emails, and online platforms.
• Research potential clients and businesses suitable for our branding and digital marketing solutions.
• Present and pitch services including Branding, Social Media Marketing, Performance Marketing, Content, and Creative Solutions.
• Assess client challenges, recommend tailored marketing solutions.
• Create customized proposals, presentations, and commercial estimates.
• Maintain and update sales pipeline via CRM tools like Zoho, HubSpot, or Salesforce.
• Consistently follow up with prospects and advance them through the sales funnel.
• Develop and sustain strong relationships with potential and existing clients.
• Collaborate with strategy, creative, performance, and account teams to ensure smooth client onboarding and service execution.
• Monitor sales performance and pursue monthly and quarterly business development targets.
• Keep abreast of digital marketing trends, industry changes, and competitor offerings to enhance sales effectiveness.

Required Qualifications and Skills

• 2 to 5 years of experience in business development, sales, or client acquisition, ideally in digital marketing, branding, advertising, or a creative agency environment.
• Excellent communication, presentation, and negotiation abilities.
• Comfort with cold calling, LinkedIn outreach, and proactive lead generation.
• Ability to comprehend business needs and translate them into effective marketing solutions.
• Strong skills in follow-up and building client relationships.
• Experience using CRM systems to manage a structured sales pipeline.
• Target-driven mindset comfortable working with measurable revenue goals.
• Capability to collaborate closely with creative and marketing teams.

Preferred Qualifications

• Existing network among founders, CMOs, marketing heads, or business owners.
• Experience in selling digital marketing retainers or branding projects.
• Knowledge of social media and performance marketing.
• Demonstrated history of achieving or exceeding sales targets.
• Competency managing the full sales cycle: lead generation, qualification, pitch, proposal, negotiation, and closure.