Business Development Manager

About SolarSquare

SolarSquare is pioneering the residential solar energy landscape in India by offering a comprehensive direct-to-consumer service that includes designing, installing, maintaining, and financing rooftop solar systems. Established as the leading brand in the sector within three years, SolarSquare is dedicated to high-quality customer service and simplifying solar adoption for homeowners.

Primary Responsibilities

• Plan and implement Below-The-Line (BTL) marketing activities including roadshows, exhibitions, events, canopies, distribution of pamphlets, and various brand activation initiatives.
• Innovate and drive marketing strategies aimed at enhancing brand visibility and customer recall.
• Identify, engage, and manage relationships with vendors and agencies for regional marketing programs.
• Coordinate city-level campaigns effectively in collaboration with City Managers and Zonal Sales Managers.
• Explore and establish new business partnerships and revenue-generating opportunities.
• Generate qualified leads to support and expand overall business growth.
• Oversee campaign implementation, monitor performance reports, and manage on-ground marketing teams efficiently.

Job Requirements

• Possess 3 to 5 years of proven experience in BTL marketing, events, activations, or field marketing roles.
• Demonstrated expertise in planning campaigns and executing on-ground marketing activities.
• Strong communication and presentation capabilities.
• Proficient vendor and team management skills.
• Creative mindset with high energy, adaptability, and the ability to thrive in a dynamic workplace.
• Solid foundational knowledge in sales and marketing principles.

Eligibility

Applicants must hold a graduate degree.

Keywords

BTL Marketing | Brand Activation | Events | Field Marketing | Campaign Management | Vendor Management | Lead Generation | On-Ground Marketing