Business Development & Lead Generation Executive

About PIXELS TRAIL

PIXELS TRAIL is a creative and digital solutions provider that supports businesses in establishing strong brand identities and enhancing their online presence. Our range of offerings includes Corporate Branding, Graphic Design, Website Design & Development, E-commerce Development, SEO, Social Media Marketing, Digital Marketing, and Printing Solutions. We cater to startups, small and medium businesses, professional firms, and expanding enterprises across various sectors.

Role Overview

We are seeking a proactive and goal-driven Business Development & Lead Generation Executive to strengthen our sales pipeline and drive qualified business leads. This role demands active prospecting, engaging with decision-makers, and converting cold contacts into substantial business opportunities.

Primary Responsibilities

• Research and identify prospective B2B clients through platforms like LinkedIn, Google, business directories, and relevant databases.
• Utilize LinkedIn and other tools to locate key decision-makers within target companies.
• Generate qualified leads for our services including branding, website and graphic design, SEO, social media, and digital marketing.
• Execute personalized outreach campaigns via LinkedIn and email, and conduct consistent follow-ups.
• Perform outbound calling as needed to establish initial contact.
• Engage with business owners, founders, CEOs, directors, CMOs, and other stakeholders.
• Comprehend the business needs of prospects and spot growth opportunities.
• Evaluate leads based on their requirements, budget, decision authority, and project timeline.
• Arrange meetings with qualified prospects.
• Keep accurate records of leads and follow-up activities using CRM tools.
• Maintain regular communication throughout the sales process to nurture leads.
• Organize and update a robust sales pipeline consistently.
• Monitor and report on lead generation activities and outcomes daily/weekly.
• Collaborate closely with the founder and the team to convert prospects into clients.
• Explore new industries and markets to expand potential client segments.
• Propose and implement ideas to improve lead-generation and business-development activities.

Candidate Profile

• Has 1 to 3 years of hands-on experience in B2B business development, lead generation, inside sales, or agency sales.
• Comfortable performing cold calls, sending cold emails, and conducting outreach on LinkedIn.
• Experienced with LinkedIn or similar prospecting platforms to identify decision-makers.
• Skilled in communicating with high-level business executives effectively.
• Exhibits strong verbal and written communication abilities.
• Able to craft personalized outreach messages tailored to each prospect rather than generic templates.
• Demonstrates confidence and persistence, handling rejection professionally.
• Highly organized in managing follow-ups and sales pipelines.
• Possesses a target-focused and entrepreneurial approach.
• Self-motivated to research and build lists of prospective clients independently.
• Familiar with basics of digital marketing, websites, branding, and creative services.

Required Qualifications and Skills

• Proven skills in generating new business leads and conducting lead generation activities.
• Strong market research capabilities and an understanding of industry trends.
• Excellent communication skills for outreach, presentations, and client interactions.
• Sales skills that foster nurturing prospects and aiding deal closure.
• Experience or knowledge in business development, digital marketing, or IT/creative domains is advantageous.
• Must be able to work onsite at West Delhi and manage multiple prospects simultaneously.
• Knowledge of CRM software, online research tools, and productivity applications such as Microsoft Office is beneficial.
• A Bachelor’s degree in Business, Marketing, Communications, or equivalent fields is preferred.