Lead Generation Executive

About the Role

We seek a proactive Lead Generation Executive to drive growth in our OTT and digital entertainment sector. This position involves identifying potential brand partners, agencies, advertisers, sponsors, and strategic collaborators to generate high-quality business leads. The candidate will support brand monetization efforts across various content properties such as Kaise Banta Hai, Heroes, Medical Gurus, and VFX Kingdom Games through brand partnerships, sponsorships, advertising sales, and other strategic ventures.

Primary Responsibilities

• Source and qualify leads from brands, advertising/media agencies, sponsors, OTT platforms, and other potential collaborators.
• Perform thorough market research using tools like LinkedIn Sales Navigator, industry databases, social media, and company websites.
• Identify and target brands and accounts aligned with our OTT and digital content portfolio.
• Maintain and regularly update a comprehensive database of potential clients and key industry contacts.
• Connect with decision-makers including Marketing Heads, Brand Managers, Media Directors, Partnership Leads, and senior executives.
• Engage prospects through LinkedIn, email campaigns, phone calls, networking, and referrals to build meaningful relationships.
• Consistently follow up to schedule meetings and convert prospects into qualified sales opportunities.
• Understand client needs to identify suitable opportunities within our OTT offerings and collaborate closely with the sales and business development teams to advance leads through the sales funnel.
• Coordinate with marketing, content, and creative departments to manage email campaigns, LinkedIn outreach, newsletters, and sales communications.
• Create and evaluate outreach messages and nurturing sequences to optimize lead engagement.
• Keep accurate and detailed lead and prospect data in CRM systems, monitor outreach performance, analyze response rates, track meetings and conversions, and suggest refinements.

Desired Qualifications and Skills

• 2 to 5 years of professional experience in lead generation, business development, client acquisition, media or advertising sales, brand partnerships, or B2B sales.
• Background preferred in media, entertainment, digital content, advertising, or agency settings.
• Proficient use of LinkedIn Sales Navigator, LinkedIn outreach strategies, email marketing, and prospecting tools.
• Good understanding of brand partnerships, sponsorships, advertising sales, content marketing, and monetizing digital media.
• Experience with HubSpot or similar CRM platforms.
• Strong communication, research capabilities, analytical thinking, networking aptitude, and relationship management.
• Persistent follow-up skills combined with a target-driven and results-oriented mindset.