Business Development Associate

About Meridian

Meridian is a rapidly expanding offline marketing and field sales company operating in the UK, US, and India. Our expertise lies in executing direct, human-centric marketing campaigns that transform digital engagement signals into tangible customer conversions. We focus on creating meaningful relationships between brands and consumers through face-to-face interactions, structured field sales, and high-performance teams, thus delivering measurable ROI beyond digital channels.
With over 4,500 satisfied clients across three international markets, Meridian's New Delhi office is central to our acceleration. We emphasize performance-driven career growth and offer clear paths for advancement to ambitious individuals eager to contribute.

Key Responsibilities

• Proactively identify and engage potential clients via direct, in-person outreach and field activities.
• Represent client brands professionally in diverse settings such as residential areas, retail locations, and events.
• Present company services persuasively, address objections, and successfully convert prospects into clients.
• Establish and nurture strong relationships with both new and existing clients.
• Consistently achieve and surpass weekly and monthly sales targets.
• Collaborate with team leaders to strategize campaigns and plan territorial coverage.
• Maintain detailed records of daily sales efforts and performance metrics.
• Engage in continuous learning through training to enhance sales, communication, and leadership capabilities.

What Meridian Provides

• Competitive remuneration paired with limitless performance-based incentives.
• Comprehensive training and mentorship from the outset.
• Accelerated career advancement focused on results rather than tenure.
• Broad exposure across sales, marketing, operations, and leadership domains.
• A dynamic, collaborative workplace atmosphere.
• Opportunities for professional growth within a global enterprise.

Candidate Profile

• Open to fresh graduates or professionals with up to two years of experience in sales or marketing.
• Effective communicators who are confident, persuasive, and people-focused.
• Individuals who are goal-oriented and perform well under pressure.
• Graduates from any discipline are encouraged; emphasis is on attitude and potential.