Business Development Associate - Ghana

Role Overview

We are seeking a motivated and ambitious Business Development Associate to join our team operating remotely from Ghana. This position focuses on expanding our footprint in Ghana's dynamic events sector through active client acquisition and partnership development. The successful candidate will manage the full sales cycle—identifying, engaging, and onboarding new clients such as event organisers and venues. Beyond maintaining existing relationships, this role demands initiative to generate new opportunities and convert interest into tangible growth.

Key Responsibilities

• Manage end-to-end sales activities from sourcing leads through to closing deals.
• Identify, qualify, and enroll event organisers, venue operators, and corporate clients onto our ticketing and event management platform.
• Conduct persuasive product demonstrations and presentations that clearly articulate the platform's benefits.
• Create and implement outreach campaigns aimed at expanding the sales pipeline and acquiring clients.
• Partner with marketing and operations teams to facilitate smooth onboarding and service execution.
• Develop durable relationships with customers and provide actionable insights to enhance product features and user experience.
• Maintain meticulous records of sales outreach, progress, and outcomes within CRM systems.
• Keep abreast of trends within Ghana’s event, entertainment, and ticketing markets to inform sales efforts.

Learning Opportunities

• Gain comprehensive experience managing the entire sales process, building expertise in prospecting, engagement, and deal closure.
• Enhance strategic abilities in qualifying and converting high-value clients while maintaining a productive sales pipeline.
• Collaborate closely across departments, including marketing and operations, aligning sales tactics with company goals and ensuring seamless customer onboarding.
• Develop proficiency in CRM tools and sales analytics to monitor performance metrics, improve forecasting, and refine selling techniques.

Candidate Profile

• Minimum of two years’ experience in business development, sales, or account management, preferably within events, entertainment, technology, or SaaS sectors.
• A demonstrated history of achieving or surpassing sales targets.
• Strong knowledge of the Ghanaian events market accompanied by an extensive network in the ecosystem.
• Exceptional interpersonal, written, and verbal communication skills, with proven ability to engage cross-functional teams including leadership, marketing, and operations.
• Highly organized, self-driven, and capable of independently managing responsibilities and delivering results.
• Comfortable navigating CRM platforms and overseeing sales pipelines.
• A keen passion for events, technology, and empowering creators.
• Committed to accuracy, consistency, and detailed execution in all undertakings.

Employee Benefits

• Remote working flexibility.
• Competitive base salary supplemented with commission earnings on closed deals.
• Health insurance coverage for employees and their dependents.
• Provision of necessary work tools by the company.
• Learning allowance dedicated to supporting professional and personal development.
• A collaborative and supportive team environment.