Business Analyst - Customer Experience

Overview

Keeta, a distinct brand within Meituan, is revolutionizing food delivery services across multiple regions including Hong Kong, Saudi Arabia, Brazil, and the Middle East. Our expanding portfolio demands a Business Analyst focused on Customer Experience who can convert intricate operational data into actionable insights and scalable reporting frameworks to facilitate enhanced business decision-making.

Key Responsibilities

• Manage comprehensive performance monitoring across food delivery, quick-commerce, and other business sectors.
• Evaluate customer experience, operational effectiveness, cost efficiency, and productivity metrics to uncover opportunities and identify performance shortfalls.
• Develop and maintain advanced SQL/Hive queries utilizing CTEs, window functions, JSON data parsing, and sophisticated data transformations.
• Collaborate with business and technical teams to clarify data specifications and harmonize regional performance indicators.
• Create automated BI dashboards, interactive scorecards, and layered performance models for both internal departments and external collaborators.
• Implement scalable reporting systems that enhance transparency and diminish manual analytical efforts.
• Apply Generative AI technologies for tasks including SQL query refinement, sentiment and unstructured text analysis, troubleshooting, automation, and technical evaluations.
• Innovate integration of AI solutions within everyday analytics tasks and decision processes.
• Translate complex datasets into clear strategic recommendations, performance evaluation frameworks, and executive summaries.
• Work closely with operational and business teams to convert analytical insights into measurable action plans.

Candidate Profile

• Possess three to five or more years of experience in Business Intelligence, Customer Analytics, Operations Analytics, or related analytics fields.
• Preferably experienced in technology-driven sectors such as e-commerce, food delivery, quick-commerce, marketplaces, or platforms with diverse business verticals.
• Proficient in advanced SQL and Hive capabilities, including complex query constructs, optimization, and data manipulation.
• Proven ability to design BI dashboards, scorecards, and automated reporting mechanisms.
• Experience with programming or analytical tools such as Python, VBA, Power Query or equivalents.
• Deep knowledge of customer experience metrics alongside operational efficiency, cost analysis, and productivity measurements.
• Demonstrated capability to distill complex analysis into actionable guidance for senior leadership.

Why Work With Keeta?

• Impact across multiple business verticals shaping analytic-driven decisions for food delivery and quick-commerce sectors.
• An AI-first workplace encouraging the use of generative AI and automation to transform analytics and reporting.
• End-to-end responsibility encompassing data requirements, query architecture, dashboard development, and strategic advice.
• Opportunity to standardize performance evaluation and reporting across diverse regional and international markets.