Brand Manager

About the Role

We are seeking an experienced Brand Manager to join our team in Ghaziabad, Delhi-NCR. This role involves hands-on management of brand identity, content creation, and social media presence for a beauty/skincare company in the D2C/FMCG sector. You will focus on making the brand culturally relevant while enhancing awareness that drives sales.

Key Responsibilities

• Develop and implement a consistent brand voice, storytelling approach, and positioning that reflect the brand philosophy in all content.
• Own and manage social and content strategies across Instagram, YouTube, and Pinterest, establishing content pillars such as Product, Education, Entertainment, Brand, Community, and User-Generated Content (UGC).
• Plan and execute a monthly content calendar, leading content multiplication efforts - for example, one product should be promoted through multiple formats including Reels, Carousels, Stories, UGC, and Memes.
• Conceptualize integrated brand and product campaigns, and coordinate with creative, influencer, and performance teams to ensure cohesive communication.
• Develop UGC briefs, identify suitable creators, and cultivate a collection of successful content formats alongside the influencer marketing team.
• Analyze social media metrics like reach, engagement, saves, shares, and watch time; prepare monthly performance reports with actionable recommendations.
• Conduct social listening to keep abreast of beauty and skincare trends, memes, competitor activities, and consumer pain points; convert insights into content ideas.

Required Skills and Experience

• Strong expertise in brand strategy and content strategy for beauty/skincare brands.
• Proficiency with Instagram Reels and social media content creation tools.
• Excellent copywriting and storytelling abilities.
• Skilled in analyzing content performance and customer engagement metrics.
• Experienced in social listening techniques and turning trends into content opportunities.
• Proven ability to conceptualize campaigns and offer creative guidance.
• Experience managing and collaborating with teams, including influencer and creative groups.
• Good understanding of Gen Z and Millennial audiences.

Additional Information

• Location: Ghaziabad, Delhi-NCR
• Industry focus: Beauty, Skincare, D2C, FMCG
• Experience required: 4 to 8 years
• Working days: 6 days per week
• Salary range: INR 60,000 to 80,000 per month