Associate, Operations

About G2

G2 stands as the largest and most reputable software marketplace globally. Being part of G2 means joining an industry-leading team dedicated to empowering businesses by providing trusted insights from authentic software users. Following its integration with Capterra, SoftwareAdvice, and GetApp, G2 now offers the most comprehensive collection of software insights and data, boasting over 200 million combined annual visitors and 6 million verified reviews. This unified platform enables software buyers to make confident, faster purchasing decisions driven by data, especially in the evolving AI landscape. G2 is on an ambitious journey to revolutionize the global B2B software sector and establish itself as the premier trusted data resource for software buyers and vendors in the AI era.

Our Culture and Values

At G2, our core identity and actions revolve around our PEAK values: Performance, Entrepreneurship, Authenticity, and Kindness. Being part of G2 means joining a supportive and value-driven global community where members celebrate each other's achievements, learn from mistakes, and collaborate to overcome challenges. We foster ambition and entrepreneurial spirit, encouraging team members to tackle challenging projects that promote growth and learning. Our diverse and talented global team thrives on inclusion, supported by employee resource groups that honor various identities. G2 is also deeply committed to diversity, equity, and inclusion (DEI), along with philanthropic initiatives such as the G2 Gives program, all aimed at cultivating better people and a stronger community.

Role Overview

G2 is seeking an Associate in Operations to join the Buyer Research Operations team. This role involves overseeing daily lead processing, validating buyer information, and conducting secondary research to support the Pay-Per-Lead (PPL) program. You will play a key role in optimizing lead qualification procedures and executing essential operational workflows that directly contribute to expanding G2's PPL revenue.

Key Responsibilities

• Perform daily lead processing and manage buyer research operations by conducting secondary research and utilizing databases to identify and verify buyer information relevant to the PPL business.
• Validate buyer details and locate new contact information through online platforms such as LinkedIn, ZoomInfo, company websites, and other data sources to broaden the lead qualification scope.
• Recognize and highlight highly relevant leads for sales teams to target with product offerings.
• Use data triangulation and detailed research to pinpoint new potential partners for program expansion.
• Ensure adherence to strict quality standards and maintain accuracy while achieving turnaround times and throughput Service Level Agreements (SLAs).
• Conduct secondary research to map software products from various vendors, identifying critical points of contact.
• Create detailed company profiles that capture vendor capabilities and essential insights to aid sales representatives.

Minimum Qualifications

• Proven skills in secondary research and the ability to triangulate data effectively.
• Basic knowledge of technology and software products.
• Intermediate proficiency in Microsoft Excel.
• Experience using sales intelligence platforms like D&B, ZoomInfo, and LinkedIn Sales Navigator.
• Strong verbal and written communication skills.

Inclusion & Diversity Commitment

G2 prioritizes fostering an inclusive and diverse workplace where all individuals can thrive regardless of factors such as race, color, religion, national origin, gender identity, sexual orientation, age, disability, or veteran status. The company applies fair employment practices and encourages candidates from all backgrounds to apply without hesitation.

Additional Information

Applicants residing in California, the United Kingdom, or the European Union are advised to review the applicant privacy notice before applying. G2 uses AI technology in its hiring process to improve candidate evaluation, including initial screening and skills assessment analyses, but final hiring decisions are always made by human staff. Candidates may opt out of AI-assisted review without any impact on their application by providing their email address as directed during the application.