Associate, Media Planning

About WPP Media

WPP serves as a trusted partner to some of the world’s leading brands, leveraging exceptional talent, reliable data and intelligence, plus world-class partnerships through its innovative marketing platform, WPP Open. This platform helps clients adapt to change, seize opportunities, and achieve transformational growth.

WPP Media is the AI-powered media unit within WPP that integrates media, data, and partnerships to deliver large-scale creative personalization. Enabled by the WPP Open platform and Open Intelligence, clients gain clear insights into how their media investments perform across the board.

Role Summary and Responsibilities

As a Media Planning Associate, you will be part of a vibrant team focused on delivering top-tier campaigns by collaborating across branding and performance channels. Your core duties will include developing and nurturing relationships with clients, agency, and media partners, supporting the manager in crafting campaign strategies and ideas, and creating comprehensive media plans. You will be responsible for daily account management activities, reporting such as media flowchart updates and budget tracking, negotiating and evaluating media proposals, and ensuring adherence to best practices and finance processes.

Development Milestones

• Within 3 months: Become fully onboarded through training, master client structures and media planning tools, familiarize yourself with campaign processes including optimization and billing, and collaborate closely with specialist teams for end-to-end campaign management.
• Within 6 months: Confidently manage the client account independently meeting KPIs, establish yourself as a trusted advisor with strong justifications and timeline management, lead innovations by testing new channels and formats, take on client-facing meeting responsibilities, and assist with strategic research and presentation preparation.
• Within 12 months: Build strong client relationships judged by agency feedback, independently analyze channels providing insights and recommendations.

Required Skills and Experience

• At least 1 year of media planning experience, ideally in a media agency with client-facing exposure.
• Up-to-date awareness of industry trends and best practices.
• Excellent organizational and administrative capabilities with high attention to detail and accuracy.
• Strong work ethic, problem-solving ability, and effective time management.
• Proficiency in Microsoft Office, especially Excel including dashboard manipulation, formulas, and pivot tables.
• Analytical mindset combining creativity and data-driven insight to identify patterns and trends.
• Excellent verbal and written communication skills.
• Curiosity and proactive engagement in business matters.
• Knowledgeable about digital tools and social/search media platforms.

Life at WPP Media and Benefits

WPP Media invests in employee development and offers a vibrant work environment with access to global networks. Employees benefit from frequent events, resource groups, and competitive benefits such as medical, dental, vision, group retirement plans, substantial paid time off, mental health days, and partner discounts. The culture embraces inclusion, respect, and equal opportunity for career growth.

WPP Media supports a hybrid working model with teams on-site roughly four days per week and accommodates flexible arrangements when required.