Associate Director - Advisory Marketing

Role Overview

The Associate Director of Advisory Marketing will spearhead marketing initiatives for the Advisory service line, collaborating closely with senior leadership to align business objectives with targeted go-to-market strategies. This role shapes the market positioning of Advisory services through campaigns, thought leadership, client engagement, and pursuit activities.

Key Responsibilities

• Serve as the main marketing liaison for Advisory leadership.
• Develop and maintain strong, trusted relationships with Advisory partners and senior stakeholders through ongoing engagement to understand priorities, pipeline, sector focus, and growth potential.
• Convert Advisory business strategies into actionable marketing briefs, campaign plans, and activation activities.
• Lead the planning and execution of go-to-market initiatives for Advisory, ensuring campaign alignment with sector priorities, pursuits, and revenue objectives.
• Manage implementation of Advisory marketing programs within agreed plans, including sector-specific initiatives where pipeline or market opportunity is active.
• Create Advisory-focused content such as thought leadership articles, credentials, case studies, and delivery proof points that support campaign goals.
• Support adaptation of global EPIC campaigns (e.g., AI, M&A, Digital Modernisation, Cybersecurity/Risk) with local market insights and examples.
• Deliver rapid response marketing activities triggered by deals, market shifts, regulatory changes, or competitive pursuits.
• Develop sales enablement materials linked to campaigns, including presentation decks, playbooks, and case studies.
• Collaborate with pursuit teams to provide customized marketing support for key opportunities.
• Advise Advisory leaders on market positioning, competitive differentiation, sector-specific opportunities, and campaign investment priorities.
• Identify and drive initiatives to raise Advisory’s market profile through thought leadership, external visibility, flagship events, and strategic partnerships.
• Partner with senior business leaders to advance priority pursuits, major accounts, and strategic growth plans.
• Coordinate with Market Activation Lead to ensure consistent execution across events, digital content, social media, paid media, and direct client outreach.
• Monitor and report campaign progress and outcomes within the existing monthly reporting structure.

Experience & Qualifications

• University degree required; postgraduate qualification in marketing or business is preferred.
• Minimum of 10 years’ experience in B2B marketing, with direct involvement in marketing advisory or management consulting services.
• Background in professional services, financial services, consulting, or similarly regulated complex industries.
• Extensive experience engaging with senior partners and directors, with responsibility for partner-centric campaigns, business development, and pipeline management.
• Strong commercial insight, able to align marketing efforts with pipeline growth, strategic accounts, and revenue objectives.
• Proven capability to translate business goals into effective marketing plans that drive growth.
• Successful track record leading integrated go-to-market campaigns combining thought leadership, pursuits, and client engagement.
• Excellent writing, briefing, and messaging skills to convert complex service priorities into clear market communications.
• Familiarity with marketing technologies such as CRM and automation platforms.
• Ability to work across multiple markets and tailor marketing activity to local business needs.

About Grant Thornton Ireland

Grant Thornton Ireland boasts nearly 3,000 professionals across 9 offices spanning Ireland, Isle of Man, Gibraltar, and Bermuda. Backed by a global network of 73,000 and operations in over 149 countries, Grant Thornton delivers local knowledge combined with national expertise and worldwide reach to support client success anywhere.

The firm commits to being trusted advisors, building personal relationships and helping clients make informed decisions for their organizations’ present and future. The team collaborates across sectors including public, regulatory, financial, and diverse commercial clients to solve critical challenges.

Career and Culture

Grant Thornton Ireland fosters a working environment that values fresh perspectives, collaboration, inclusion, and diversity. The culture emphasizes flexibility, support, and growth opportunities so employees can bring their authentic selves to work and thrive.

Equity, Diversity and Inclusion

The firm prioritizes equitable opportunities and sustainability, cultivating a workplace culture where diverse viewpoints are encouraged and valued. They believe authenticity and integrity enhance decision-making and delivery quality, supporting leadership and innovation from day one.

Rewards and Recognition

The company’s rewards package aims to promote a healthy, flourishing workforce, complemented by a recognition program that celebrates exceptional contributions and values-driven behavior through an internal shout-out scheme.