Associate - Campaign Management Specialist

About Genpact

Genpact is a global leader in professional services and digital transformation, operating in over 30 countries with more than 125,000 employees. Focused on leveraging AI, data, and technology, Genpact helps enterprises, including Fortune Global 500 companies, innovate and transform their operations for long-term success.

Role Overview

We are inviting applications for the role of Associate - Campaign Management Specialist based in Hyderabad. In this pivotal role, you will lead the technical execution and ongoing optimization of digital advertising campaigns, ensuring seamless revenue delivery via quality setups, rigorous testing, and collaborative troubleshooting.

Key Responsibilities

• Oversee the entire campaign setup lifecycle, including ad trafficking, pixel implementation, and quality assurance for native and cross-device advertising placements.
• Proactively identify and resolve discrepancies related to creatives, tracking, and reporting errors, escalating issues to minimize impact on delivery.
• Monitor performance metrics daily against media plans to guarantee pacing and effectiveness; generate detailed weekly and monthly reports for clients.
• Serve as the main technical liaison among QA, Account Management, and Client Success teams, providing timely updates and progress reports.
• Maintain and improve standard operating procedures and workflow documentation; lead testing initiatives for new ad products, features, and beta releases.
• Coordinate third-party data sharing, ensuring compliance with client and industry formatting requirements.

Required Skills and Qualifications

• Minimum of 1 year of practical ad trafficking experience within the digital advertising ecosystem.
• Strong command of ad servers such as Google Ad Manager and Campaign Manager 360 and proficiency with trafficking tools including third-party tagging platforms like IAS, DoubleVerify, and MOAT.
• Advanced proficiency in Excel, including use of pivot tables and VLOOKUP to analyze complex datasets for campaign insights.
• Familiarity with programmatic advertising, specifically DSP and SSP platforms, is highly advantageous.
• Excellent communication skills, capable of explaining technical issues clearly to clients and internal teams.
• Ability to adapt and perform effectively in a fast-paced environment; readiness to work rotational shifts covering weekends and holidays.
• Meticulous attention to detail with the capability to execute complex checklists accurately.

Why Join Genpact?

• Be part of a transformative company at the forefront of AI, automation, and digital innovation.
• Contribute to impactful projects driving meaningful change for global clients.
• Advance your career through hands-on experience, mentorship, and ongoing learning opportunities.
• Collaborate with a diverse community of over 140,000 innovative professionals.
• Work within a culture built on integrity, inclusion, and a bold spirit that values your ideas and growth.

Additional Information

Genpact is an Equal Opportunity Employer and embraces diversity without regard to any protected characteristics under applicable laws. Please note, Genpact does not charge any fees or require payments during its recruitment process; beware of fraudulent schemes demanding payment or purchases related to job applications or training.