Assistant Manager, Loyalty Marketing

About Sephora and Role Overview

Sephora is dedicated to empowering individuals through beauty, fostering inclusivity and connection. Operating across Southeast Asia and Oceania with over 100 stores and flagship locations in Singapore, Kuala Lumpur, and Sydney, Sephora is rapidly expanding its omni-channel business, including innovations such as Click and Collect and marketplace channels.

The Assistant Manager, Loyalty Marketing will be a pivotal contributor to the regional loyalty program's success by directing customer campaigns and continuous member engagement efforts. This role involves managing core loyalty initiatives aimed at member acquisition, retention, reactivation, and growth throughout multiple Southeast Asian and Oceania markets.

Key Responsibilities

• Oversee daily operations ensuring consistent and timely delivery of ongoing loyalty initiatives.
• Design and implement loyalty campaigns aligned with business goals to attract, retain, and reactivate members and boost engagement.
• Develop and execute annual membership renewal benefit programs to enhance retention and reinforce loyalty value.
• Drive programs to encourage membership tier upgrades and increase customer lifetime value and purchasing frequency.
• Support the creation of milestone rewards, gamification, and engagement journeys to foster repeat behavior and higher spend.
• Collaborate with cross-functional teams to facilitate regional loyalty activities.
• Manage communication and campaign displays ensuring brand consistency and program objective alignment.
• Analyze campaign performance data to track recruitment, retention, and growth metrics, identifying optimization opportunities.
• Work alongside technology and operations teams to enhance customer journey touchpoints such as sign-up and checkout prompts.
• Ensure that regional strategies are effectively implemented and appropriately adapted locally across markets.

Candidate Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• Between 5 to 7 years of professional experience in loyalty programs, CRM, lifecycle marketing, or campaign management.
• Proven ability to lead customer campaigns spanning multiple channels and audience segments.
• Comprehensive knowledge of loyalty mechanics, retention tactics, and customer lifecycle management.
• Comfortable interpreting data and metrics to assess and optimize campaign results.
• Strong project management capability to juggle diverse priorities and multiple stakeholder expectations.
• Excellent communication and teamwork skills suited to regional and cross-functional environments.
• Experience in the retail, beauty, e-commerce or consumer sectors is advantageous.

Work Environment and Culture

• A community embracing authenticity where differences empower collective strength.
• A culture promoting empowerment, continuous learning, and professional growth with resources for innovation and leadership.
• Meaningful work that delivers customer delight daily and drives industry inspiration through impactful actions.

Additional Information

Sephora celebrates beauty in diversity and is steadfastly committed to equal opportunity employment, fostering an inclusive workplace free of discrimination. Employees are encouraged to be their authentic selves as an essential part of the company’s unique character and success.