Acquisition Manager

Position Summary

The Acquisition Manager at Ujjivan Small Finance Bank plays a critical role in growing the bank's liabilities customer base through proactive acquisition and relationship enhancement. Reporting to the Branch Sales Manager within the Branch Banking department, this full-time position is located at the branch premises, primarily responsible for acquiring new liability customers and supporting unsecured loan conversion efforts.

Key Responsibilities

• Drive customer acquisition for liability products from open market segments.
• Collaborate with CRS teams to convert existing unsecured loan clients into liability product customers.
• Strengthen relationships with current customers by cross-selling appropriate banking products based on their profiles and needs.
• Facilitate customer education and usage of ATMs and business correspondents (BCs) to promote digital channel adoption.
• Maintain organized prospect databases and manage ongoing customer relationships.
• Support cross-selling of secured loan products by generating quality leads for loan officers.
• Provide valuable customer insights and product feedback to the Sales Manager for Liabilities.
• Ensure excellent, courteous customer interactions and reduce customer inactivity and attrition through continuous engagement.
• Assist customers in account opening, verifying KYC documents, and ensuring full compliance with regulatory norms.
• Stay current with branch liability products and related services, while supporting CRS teams with product knowledge and sales efforts.
• Complete goal setting, mid-year reviews, and performance appraisals within set deadlines.

Performance Targets

• Meet liabilities acquisition targets as defined by the branch including Current Account (CA), Savings Account (SA), and Term Deposits (TD).
• Manage segment-wise portfolio growth for Non-Resident, Senior Citizens, High Net-worth Individuals among others.

Required Skills and Qualifications

• Graduate degree, preferably in commerce or related fields.
• Minimum 3 years of experience, ideally in sales roles within banking or financial sectors.
• AMFI or IRDA certification mandatory.
• Sound understanding of retail banking products and process compliance.
• Proficient in documentation and fluent communication in the local language.
• Strong customer service orientation, time management, selling and cold calling skills.
• Willing to travel and relocate based on business requirements and career progression.
• Capabilities in planning, organization, relationship management, execution driving, and customer focus.

Interactions

• Internal collaboration with branch teams for unsecured loans, secured loans, and operations.
• Coordination with regional product marketing, state HR, and BC agents.

Additional Information

This role requires proactive customer engagement and strict adherence to compliance and operational guidelines. Regular interactions with diverse stakeholders ensure alignment with branch goals and customer satisfaction.