Acquisition Manager

Position Overview

The Acquisition Manager role at Ujjivan Small Finance Bank's branch aims to attract new customers for liability products and strengthen relationships with existing clients through cross-selling and customer engagement initiatives. Reporting directly to the Branch Sales Manager within the Branch Banking department, this full-time position is field-based with a focus on achieving branch-specific targets.

Key Responsibilities

• Obtain new liability customers through open market acquisitions and support the CRS team for converting unsecured loan borrowers to liability customers.
• Promote additional bank products and services tailored to client profiles and requirements to deepen relationships.
• Educate customers on ATM and Business Correspondent services to encourage usage of alternative banking channels.
• Maintain and manage prospect databases, engage selective potential clients, and nurture ongoing relationships.
• Collaborate with CRS in field visits to assist in converting borrowing clients to liability account holders.
• Identify leads for secured loans and pass them to respective loan officers.
• Provide customer feedback and insights on products to the Sales Manager - Liabilities.
• Offer courteous, prompt, and professional customer service addressing queries across accounts, fixed deposits, recurring deposits, remittances, and third-party products.
• Reduce customer dormancy and attrition via continuous customer interactions.
• Guide customers through account opening documentation and strictly follow KYC compliance procedures.
• Promote alternate banking channels usage, including ATMs and BCs, assisting customers where necessary.
• Maintain updated knowledge of liability products and other branch offerings while supporting CRS with liability product queries.
• Complete mandatory training and participate in the goal-setting and performance review processes within required timelines.

Minimum Qualifications and Skills

• Graduate degree, preferably in commerce or related fields.
• A minimum of 3 years sales-related experience.
• Certification in AMFI or IRDA is mandatory.
• Basic understanding of retail banking products and documentation procedures.
• Strong commitment to process compliance and KYC norms.
• Proficient communication skills in the local language.

Behavioral and Competency Attributes

• Strong customer service orientation with courteous demeanor.
• Effective time management and sales abilities including telephonic cold calling.
• Willingness to travel and relocate based on business needs and career opportunities.
• Excellent planning, organizational skills, and execution drive.
• Ability to manage relationships and focus on customer satisfaction.

Internal and External Collaboration

• Coordinates with branch teams including unsecured and secured loan officers and operations staff.
• Engages with Regional Product and Marketing teams, State HR, and Business Correspondent agents.