Accessory Sales Manager

Overview

We are looking for a seasoned and commercially-focused Accessory Sales Manager to spearhead and expand the automotive accessories segment for all brands and locations under our company umbrella. This role emphasizes creating and implementing a comprehensive strategy to uncover profitable accessory products, establishing sales channels, and maximizing revenue streams from both new and used vehicle clientele. The initial priority brands are Jetour and 212, with a gradual review covering the entire range of brands to explore viable accessory prospects.

Core Duties

• Design and implement a wide-ranging accessory sales strategy across all brands and outlets.
• Begin with a focus on the Jetour and 212 brands while evaluating accessory opportunities across the broader brand portfolio.
• Identify and introduce accessories exhibiting strong market demand and favorable commercial potential.
• Manage a balanced range of products incorporating both genuine OEM and quality non-genuine accessories.
• Discover new accessory lines based on customer taste, market dynamics, vehicle specifications, and competitor analysis.
• Develop sales initiatives for accessory products targeting both new and pre-owned vehicle customers.
• Set and track sales targets, revenue goals, and key performance indicators specific to accessories.
• Formulate a competitive pricing policy for both installed and standalone accessories ensuring adequate margins.
• Collaborate effectively with Sales, After Sales, Marketing, Procurement, and other relevant teams to boost accessory sales.
• Create and maintain visually appealing point-of-sale displays at showrooms, branches, and other selling points.
• Guarantee clear pricing, promotion, and proper presentation of accessories across all selling locations.
• Coordinate and manage communications and marketing promotions involving accessories across multiple touchpoints, including showroom, digital, and social media channels.
• Partner with Marketing to design campaigns that elevate accessory awareness and sales volume.
• Conduct ongoing market research to stay ahead of trends, customer needs, competitor pricing, and new product launches.
• Analyze accessory sales data and customer feedback to refine product assortment.
• Manage supplier partnerships, sourcing new product opportunities while maintaining a high standard of product quality, availability, pricing, and profitability.
• Train sales and frontline staff on product knowledge and effective selling techniques related to accessories.
• Develop upselling and cross-selling strategies to maximize accessory sales per vehicle.
• Continuously monitor accessory sales performance, identifying growth opportunities.
• Generate regular management reports outlining sales results, market trends, and profitability metrics.
• Ensure all accessory-related activities adhere to company policies, brand guidelines, and legal regulations.