Let us sight a hypothetical situation.
You have an increased amount of interest in creativity and enticing figures. Due to this, your seniors had given you opportunities to fabricate various posters, banners, logos, etc. But you never understood your capabilities and hence dived into the career of engineering.
When you became an engineer, you did not enjoy the work you performed. Apart from this, you assembled an excellent website design for one of your friend’s company.
This was the time when you understood that you should have been a graphic designer. But you did not pay heed to your interests only to earn high salaries and practice the famous profession.
What Is Graphic Designing?
Graphic designing is a domain that requires practitioners to convey thoughts in the form of visual messages. These visuals can be in the form of complex figures or simple logos of a brand.
So, the corporations utilize the services of a graphic designer to entice clients towards their businesses. Graphic designers do this by fabricating intriguing and compelling website designs for the companies.
Hence, with a whisk of effective practical communication skills and creative imagination, the applicants can easily immerse themselves in graphic designing. The graphic designers also generate promotional and advertising content and brochures for the businesses.
Due to this, these people are required to work in a collaborative environment as they work only after paying heed to the requirements from various segments of the organization.
Graphic design is also known as communication design or visual communication.
How Do the Graphic Designers Create Compelling Content?
They use various hardware and software programs along with their creativity for this purpose. Some of the software that graphic designers generally use are Coreldraw graphics suite, Dreamweaver, Paintshop Pro, and Adobe Creative Cloud.
Such software assists the practitioners to create the primary draft or layout for their content. So this software help in the initiation of the work. Just as a mold helps in the baking of a cake, they serve as a framework for formulating the content of the graphic designs.
To use such software programs, the graphic designer should know basic programming skills. This compels him or her to learn computer codes like HTML and XML. However, such people can even work on paper to create posters, magazines, etc.
Graphic Designing Scope
Before indulging in any profession, people generally have a look at its scope. This is because the career should survive well in the future to propose augmented revenues to the practitioners.
The domain of graphic designing has a successful future. But the graphic designers who are indulged in forging paper or printed materials have a lesser scope.
This is because, in this era of digitalization, the usage of digital platforms has increased. Moreover, as we all know, the vicious wave of the coronavirus has hit the entire planet.
Due to this, the world has become a global place to dwell in. Hence, the businesses are integrating graphic designers’ services to be at an advantage from their adversaries.
Researchers have estimated that the demand for graphic designers will increase by 24% until 2028. However, this desire is for those graphic designers who create blueprints for digital platforms.
The prospective graphic designers should be proficient in the use of digital media. Apart from this, they should have the required pieces of training and qualifications needed for the profession.
Moreover, the experts have also substantiated that there will be a higher demand for graphic designers in the future — the reason being the emergence of heightened demand for digital mediums from various sectors of the economy.
Graphic designing helps industries in various ways. First of all, it helps to transmit the company’s message effectively through advertisements or posts. Such advertisements proffer an impressive impact on the client.
Secondly, the IT industry can use graphic designers’ services to concoct the layout of web pages. If the clients approve such a framework, they can continue with the software’s coding part.
Moreover, graphic designers can also help digital marketers. They can do this by sharing their ideas and preparing presentations or compelling visuals for the marketers.
Graphic Designing Training and Qualifications
You need a degree in a particular domain to practice it. However, this is not the case with graphic designing. Some employees do not require applicants to have a degree. Instead, they select applicants based on their impressive portfolio and consummate skills in the subject.
They check the technical skills of the applicants. If the designers know how to integrate the content with the figures perfectly, they select them. However, a degree proffers you augmented benefits in the capacity of a graphic designer.
Employers require you to get a graphic design degree from certain establishments. The National Association Of The Schools Of Art And Design should approve such institutions. Moreover, this Association makes various rules and regulations which the graphic designing institutions should adhere to.
Graphic Designing Courses
The prospective graphic designers can pursue undergraduate courses only after meeting certain requirements. They should have cleared 12th from any recognized board.
However, such applicants can also initiate their career in graphic designing by procuring higher secondary education from a recognized board.
Moreover, the colleges do not require graphic designers to clear their 12th from any particular subject. The entrance exams, which the individuals are required to clear, are as follows.
- TDV Entrance Exam
- NID Entrance Exam
- Pearl Academy Entrance Exam
- Bachelors of Graphic Design
- The Arts and Graphic Design
- Bachelor of Design in Graphic Design
To initiate your postgraduate course in graphic designing, you should have a bachelor’s degree in the same or related area.
- Master of Design in Graphic Design
- Master of Arts in Graphic Design
Apart from these two courses, the applicants can even pursue several other certifications. Such certificates include the Diploma or doctoral courses.
Let us have a glance at some of these courses.
- Diploma or Certificate Courses
- Certificate in Graphic Design
- Postgraduate Diploma Program in Graphic Design
- Advanced Diploma in Graphic Design
- Graduate Diploma Program in Graphic Design
- A Doctoral Program in Graphic Design
Besides the advanced courses, the duration of the other courses is four years. The fee differs from course to course and the establishment which proffers it.
Such courses furnish practical as well as theoretical knowledge to the applicants. The theory teaches the various processes, protocols, strategies, and techniques of designing. On the other hand, the practical training relates to applying such processes to know the uses of designing.
Apart from this, the use of various multimedia platforms is also taught to individuals. To have full proficiency in the field, the designers can also take up various online courses. Such courses include Photoshop, UX, web design, etc.
After acquiring various pieces of training, the prospective designers should have cognizance of the following skills.
- Decision-making and problem-solving skills
- Paying attention to small details to meet the needs of various clients.
- Staying updated with the latest technology and hence should have good IT skills.
- Strong analytical and technical skills to know the various applications used in graphic design
Graphics Designing Career
There are different types of careers in digital designing, depending on the type of design. You can choose any, based on your skills and preferences.
As the name suggests, the practitioners are required to forge interactive designs. So the jobs under this category relate to social media, digital platforms, or other interactive user interfaces.
With technical skills, interactive graphic designers can create various gaming, media, and other entertainment software. This domain’s jobs relate to UX/UI designers, VFX designers, or web application designers.
These jobs require individuals to use the codes of graphic designing to solve digital graphic problems. But the applicants make use of digital as well as traditional platforms in such jobs.
For example, a digital designer may fabricate a rough draft or prototype of the software on a paper. This framework helps him or her to convert it into a 3D application using computer software.
Visual designing is an extensive category and integrates various complex elements. The most critical attributes of visual designing jobs entail Web pages or web applications.
Some jobs may also require practitioners to fabricate various projects or presentations according to specific meetings and conferences. Hence, the visual designer’s functioning depends on the business in which he or she works. Knowledge of the industry is crucial to this job realm.
As the name suggests, the practitioners of this domain are required to simulate printed material. Such things may entail brochures, pamphlets, posters, banners, magazines, etc.
People who do not have great technical skills regarding computer software and hardware generally practice this area. Despite digital marketing techniques, organizations also use traditional means of advertising and promotion. Due to such reasons, the demand for print designers never fades.
The job posts in this career include brand designers, production designers, or packaging designers.
Now, let us know in detail the various jobs which you can pursue after knowing the above steps.
Graphics Designing Jobs
The stream of career designing is a necessity instead of a flux in these competitive times. There are various advertising agencies, educational institutions, business organizations, design consultancies, or marketing firms that integrate a career designer’s effectual services with their corporations.
But once you procure the relevant degrees and requirements, you can initiate your career in this field. Do this by starting your design studio or by working as a freelancer. In the capacity of a freelancer, there are many benefits.
First of all, you will get flexible working schedules, which means greater productivity. Secondly, by working from home, you can reduce the stress related to commuting and jam-packed roads. Moreover, research shows that remote working is likely to augment the efficiency of the people.
Thirdly, during difficult times you can earn higher revenues by reaping the advantage of your augmented networking outreach. In the end, to expand your earnings, you can always make use of digital platforms and get international clients.
The various jobs in graphic designing are as follows:
Apparel Graphic Designers
As the name suggests, apparel graphic designers create layouts, prototypes, or blueprints for various clothing. Moreover, these are the people who help us to carve out the trendy clothes.
The functions of apparel graphic designers are broad. First of all, they decide the images, prints, or various writings to be incorporated upon the clothes.
Secondly, the font color and the background color of the clothing is determined. Apart from this, the pocket’s location and size is a crucial attribute in apparel graphic designing.
Choosing a suitable color is a daunting task because there are only eight or lesser colors for the prints. Moreover, the apparel graphic designers take the help of CAD (computer-aided designs) to concoct the designs. They do this to align the embellishments according to the size of their clothing.
You can become an apparel graphic designer by procuring the graphic designing Bachelor’s Degree. Moreover, companies require you to have experience in an entry role or an internship.
You can work for a brand directly. Or, you may work for a business that takes orders from multiple brands. Apparel graphic designers can procure a national average salary of 17.67 dollars per hour.
User Experience (UX) Designer
A UX designer determines the user experience of various products and services. This means that he or she fabricates the materials in a way to provide the best experience to the customers. So the content or products should not feign any difficulty while operating to the customers.
To ensure maximum user experience, UX designers need skills like critical thinking and emotional intelligence. Moreover, with their effective decision-making capacity, they should be able to solve the masses’ problems.
One of the most common attributes which integrate the user experience is a website. Due to severe competition, businesses are trying to proffer maximum user experience through their website to the clients. For this, they hire various UX designers.
Such designers not only make sure that the website is compelling but also easy to navigate. This is because people will like it only when they can easily go through different website elements. Moreover, a customer is the main purpose of the business. If the customers do not like your content, then the business will eventually come to a halt.
Researches showed that the demand for UX designers emerged ten years ago only. But since then, it has become a lucrative job option for the Tech Savvy graphic designers.
In the capacity of an art director, graphic designers perform various functions. However, this profession’s major attribute is that the Art directors create visual content for magazines, brochures, and other in-print materials.
They do this by keeping in mind the objectives of the company, it’s budget and the target audience. This is because such content should be able to tantalize prospective customers and help them convert into leads.
Secondly, such people are required to direct other colleagues who work in the same industry. So, art directors should have leadership, management, team working, and collaborative skills. Apart from these skills, the industry’s technical skills help them use the best to their potential.
Such jobs can also help you to augment your networking outreach. Higher networks will help you to initiate your freelance career.
Logo designers create figures or an impressive image for a particular brand or company. Designing logos is a daunting task because there are several attributes which you should keep in mind.
First of all, the logo should not be a complicated figure. Instead, it should be simple and easy to remember image for the clients. Secondly, the logo designers should use the appropriate color, font, and background, making it appealing and simple.
Thirdly, the logo should exhibit a message related to the goals of the company. Lastly, the practitioners should make sure not to copy the trademark or logo of another competing firm. This will lead to a violation of the terms and hence, significant losses.
The formal qualifications needed to become a logo designer include a bachelor’s or associate’s degree in graphic designing. But only a degree is not sufficient. This is because you should have excellent talent and skills to create impressive logos.
Moreover, a good portfolio will help you to fetch entry into this industry. You can either work as an employee for a company or as a freelancer. The logo designers can amass a national average salary of 17.67 dollars per hour.
A graphic designer in a marketing specialist’s capacity whisks his or her technical and soft skills to promote a brand. Thus, he or she concocts the impressive designs for the products and services of a company. Apart from this, the person also shares such designs using sing certain methodologies and tactics.
A marketing specialist should have excellent IT skills. Such skills can facilitate him or her to promote the products digitally. Moreover, he or she can also spread a good word about the brand through in-print media.
This career is gaining much importance during the pandemic. This is because, during such times, most of the people are surfing the web. So the businesses are utilizing this opportunity to grab the audience’s attention.
The process of marketing by a marketing specialist initiates by deciding the target audience of the business. This is because impressing each individual out there in the market is not possible. So the marketing specialists know the attributes of the prospective customers of the company.
They use such information to create content that is likely to entice the target audience. Moreover, the marketing specialist should know how to use various digital media platforms like Instagram, Facebook Email, LinkedIn, etc.
User Interface (UI) Designer
The user interface designer is responsible for substantiating the user experience. This means that such individuals verify whether each attribute of the final product meets the target audience’s user experience.
Apart from this, the designer checks whether the user experience is promising and makes the Web pages easy to navigate by the customers.
You can become a user interface designer by procuring a two-year degree in one of the three fields. These three fields integrate programming, graphic designing, or user experience.
But a bachelor’s degree helps individuals to augment their chances of procuring a good job opportunity. Hence, a blend of these three fields is crucial for any individual to practice the profession. The average salary of user interface (UI) designers is $78,080.
Graphic Designing Salary
Many factors can modify the potential earnings of a graphic designer. Out of such factors, the most important attribute is experience.
Surveys show that a graphic designer with one year experience can amass an average revenue of $38,000 per year. On the other hand, people can even hit the $50,000 mark.
This happens in the case of graphic designers who have more than 20 years of experience in the field. According to the reports of PayScale, they can earn approximately $51,000 per year or even more.
Moreover, the earnings of a graphic designer also depend on the industry in which the practitioner works. For example, marketing specialists fetch greater pay as compared to print designers.
Reports show that the average salary of a graphic designer is approximately $44,300 per year.