什么是动态字体？它是如何实现的？

介绍

动态排版^[1] is a technique which indulges moving text – usually by using video animations – to express ideas, views, opinion, information, more subtly and interactively. As they technique hints, kinetic typography is everywhere. Airports, commercials, ISBT, malls, railway stations, ads, banners, and almost every possible way one can promote his feelings. You may ask why so? And the answer is straightforward. It’s because moving text is the first thing that catches your eye. It is the moving integrity of the text that appeals to the users. The demand for professionals in kinetic typography has suddenly risen due to the rising use of this technique in web-development. Not just websites or ads within, but videos featuring this have become very popular, be it a mere ‘how to’ video. This adds emphasis which the readers take in more seriously. It is more or less a necessity now for wide-spread and effective advertisement or expression. Especially considering how this is a very budget technique, I only see people using it more and more. It helps firms and individuals create unique textual contexts which are very attractive and eye-catching.

动态排版历史

动态文字的雏形最早可追溯到1959年阿尔弗雷德·希区柯克执导的电影《西北偏北》。1960年，电影《惊魂记》再次运用了这项技术。这标志着一种以动态文字形式呈现信息的新方式的开端。 此后，动态文字在各种广告平台上越来越常见。时至今日，它已成为在线网页开发和在线视频中最广泛使用的技术之一，也是一种极具影响力的推广方式。 然而，尽管动态文字听起来很诱人，但它并非解决“内容匮乏”问题的万能工具。在所有内容中添加动态文字只会显得杂乱无章，反而会适得其反。动态文字需要经过精心的策略性布局，才能发挥其应有的效果。

动态排版类型

您可以根据自身需求，理解并更好地利用某些类型的动态文本：

• 慢动作/快动作
• 伸展运动/收缩运动
• 弧形/波浪形
• 记录的运动
• React 运动
• 自定义运动

这种动态语境的应用非常广泛：

• 信息丰富
• 描述性的
• 令人信服
• 叙述
• 情绪
• 知识渊博
• 富有表现力
• 紧迫
• 细心

开始之前

在开始制作动态文字之前，务必了解其在网页上的渲染格式与常见的 JPEG 或 PNG 文件不同。它更像是一段带有动态文字的视频。此外，还需要考虑用户观看动态文字动画的时长。动画时长不宜过短以至于用户忽略，也不宜过长以至于用户直接滚动页面浏览主要内容。对于网页而言，建议保持动态文字简洁明了，而通知或提醒则可以稍长一些。 将文字按顺序排列成动态序列可能既困难又容易。它可以像制作 GIF 动画一样简单，也可以像录制歌词视频一样复杂。动画制作也是一种方法。例如，为公司网站制作通知横幅可能非常简单，而为特定项目或活动制作弹出式通知提醒则可能比较困难。不过，您可以通过多种方式实现相同的效果。

如何制作动态字体？

There are several online sites which allow users to create a kinetic text as per their needs. These are majorly click-to-create sites or drag-and-drop programable’s which satisfy the users need by building and recording specific movable text animations lasting a short time. Or another option is by creating your own textual Gifs. This is a very straightforward and upfront way. However, the one and probably the only downside to this is the quality. Gifs really can mess up the text’s quality, which in turn, ruins the browsing experience – be it a website or a video. The safest option is to either learn about Adobe Photoshop’s animation tools or hire an expert who has knowledge regarding the same. Start with small venture projects and slowly build up your momentum for more significant textual projects. There are several tutorials just a click away on Google which are put forth to help individuals be better at kinetic typography. You can even look up for video referencing on YouTube. These are the options through which you yourself can learn another technique. We would still recommend new users to hire professional experts to ease off your workload and provide quality content at better prices. There are various 自由职业者网站 for that.

结论

使用动态文字能为观众带来趣味十足且身临其境的体验。而对于创作者而言，意义远不止于此，他可以亲眼见证作品从枯燥乏味的文字逐渐演变为生动鲜活、功能丰富的动态文字。这是一种大胆的创作方式，能够直击读者内心，有时甚至能影响他们的情感、逻辑和社会认知。