YouTube is an American online video sharing service. The headquarters of this online video sharing platform is located in San Bruno, California. It was created by three former employees of PayPal.
This platform was created in February 2005 by Steve Chen, Jawed Karim, and Chad Hurley. However, the software was brought by Google in November 2006. Google purchased this platform for dollars 1.65 billion.
Hence, YouTube currently functions as a subsidiary of Google.
This video sharing platform can help you to create and upload videos. You can even like, comment, and view videos of other content creators. Different researches show that more than two billion users log into YouTube per month.
Moreover, the local version of YouTube is functioning in more than a hundred countries. The users of these countries operate the site across 80 languages.
Reports also show that more than 500 hours of content is uploaded on the platform every minute. Such numerical figures are enough to exhibit the popularity and usability of YouTube as an online video sharing platform.
Millions of people open this app daily to see videos and get information from them. But the videos which are posted here are always checked by the platform.
The software has an approach that uses the four ‘R's.
The strategy of four ‘R’s means that the platform “removes” the content that violates the policies of YouTube. The second ‘R’ stands for “reduce”. This means YouTube reduces the spread of wrong or vague information.
The third ‘R’ stands for “raising up”. This means the software raises up different sources that can help to share information and news with the target audience of YouTube.
Lastly, YouTube “rewards” the content creators according to their hard work.
Hence, with this strategy, YouTube makes sure to provide a good digital experience to its users. It helps to protect the data of the users and safeguard their copyrights.
This platform has several tools and options that help to make navigation easy for users. With all such features, you can create videos to earn money here. This is known as monetization on YouTube.
To monetize your videos here, you need to join the YouTube Partner Program (YPP). So what is the YouTube Partner Program?
YouTube Partner Program
By joining the YouTube Partner Program, you get access to the different features of the software.
Such features may include getting help from the creator support team here or accessing the different resources of the software.
YouTube Partner program also provides the facilities of revenue sharing from different advertisements of the content.
Different features of the YouTube Partner Program include:
- This program will provide you access to the Copyright Match tool.
- You also get access to the Creator Support teams of the software.
- It helps you to operate different monetization features for the users.
But you can get access to all such features only if you adhere to the minimum eligibility requirements. These eligibility requirements are some guidelines that the content creators need to follow.
You can register in the YouTube Partner Program only if you can meet all the minimum eligibility requirements.
Minimum Eligibility Requirements
The primary requirement which you need to meet is to follow the monetization policies of YouTube.
As the name suggests, the monetization policies include a set of different rules and guidelines related to the monetary benefits associated with YouTube.
Once you follow all these guidelines, you can monetize your content here and earn money. When you join the YouTube Partner Program, the agreement of this program requires you to comply with the different monetization policies of the software.
The next minimum eligibility requirement to help you earn money on YouTube is to have more than 4000 valid public watch hours.
This means you should have more than 4000 hours for which the users have watched your content here. This time is calculated for the last year or 12 months.
The Youtubers should also have a connected Adsense account on their channel to make them the partner of this software.
One of the most important requirements is that the users should be living in a country where this program is applicable and available.
Different countries where this program is applicable include Uruguay, India, United Kingdom, United States, United Arab Emirates, Yemen, Venezuela, etc.
Lastly, Youtubers should have more than 1000 subscribers. After gaining this number of subscribers, they can easily monetize their content on YouTube.
YouTube Partner Program Checklist
As mentioned above, you can sign in for the YouTube partner program. You will become a partner only after you meet the threshold of the different guidelines of YouTube.
To guide you in the application process, YouTube has a checklist.
The application checklist will help you to sign up for the YouTube Partner Program.
You can follow the following directions or guidelines to meet the threshold of the different guidelines on the YouTube Partner Program.
One of the most crucial guidelines that the users need to follow is to adhere to the policies of the software. This is because once you apply, there is a standard review process.
This review process checks whether your channel meets the different policies and guidelines of the software or not. Only after your channel adheres to all such guidelines, you can become a partner.
But this standard review process does not stop. The platform keeps on constantly checking the content to verify If the users adhere to the policies and guidelines of the software.
Another feature which the software checks for is the number of subscribers and public watch hours of the users.
You should have at least 1000 subscribers and more than 4000 valid public watch hours. This limit is crucial to fulfilling because it tells the team of YouTube that you have a good amount of content on your channel.
It also suggests that its users enable the two-step verification for their Google accounts. This helps to fasten the application process of the users.
Enabling the two-step verification for Google account means that the data and account of the users will be protected. The users can protect the data through a password. They can even access this data on an additional device.
To be notified about the threshold limits, you can sign up for the YouTube Partner Program terms. After you sign up, you will get a notification once you reach the subscriber and public watch hour limit.
After you receive the notification for meeting the threshold, you can monetize your content.
- Sign in to your channel.
- Click on your profile picture on the top right corner of the screen.
- Click on the left menu and select monetization.
- In case you have not met the threshold limit of the subscribers and public watch hours, click on the option “Notify me when I am eligible”.
- But if you have already reached 1000 subscribers and you have more than 4000 public watch hours in the past year, then you can have a look at the terms of the YouTube partner program. For this, click on the ‘review partner program terms’ and start the review.
- After you have signed to review the partner program terms, YouTube marks this option with a ‘Done’ sign. This done sign is green in color.
Another recommendation which you should follow is to link a single AdSense account on YouTube. A single Adsense account can help you to earn your revenue on YouTube.
You can follow these steps to link your Adsense account on YouTube:
- Click on the “sign up for Google Adsense” card. But if you have already linked an Adsense account, then you can click on the approved card of this account.
YouTube helps you to link the different number of channels through a single Adsense account. But if you do not have any absence account linked on YouTube, then you can create one.
Do this by following the instructions mentioned on the screen that can help you to create an Adsense account.
- After you have successfully linked your Adsense account on YouTube, the platform marks this card with a ‘Done’ button. This done button is also green in color.
Once you have followed all the terms of the YouTube partner program and connected to an Adsense account, your channel will be reviewed.
It will be placed in a review queue. The review process of YouTube is a combination of automated and human reviewers. Both these systems help to verify whether your channel’s content is up to the mark with the guidelines of the software or not.
The users can even check the status of their application or review process from YouTube.
There can be 2 circumstances after your reviewing process is over:
- In the first situation, you may be accepted into the YouTube partner program. Now you can enable monetization on your content and set up your advertisement preferences.
- In the second case, you may be rejected from entering into the YouTube partnership program. This may be because the reviewers of YouTube found that your content did not adhere to the guidelines of the platform.
If you are rejected, then you can again apply for the YouTube partnership program after 30 days.
The reviewers verify the content against the policies of YouTube. But it is difficult to check each video very carefully. Hence, these reviewers may focus on certain aspects of your channel.
Different features that the reviewers may verify about your channel include:
- The metadata of the videos. This metadata includes thumbnails, titles, descriptions, etc.
- The main theme of your videos
- Your recent videos
- Your most-viewed videos
- The biggest watch time
Besides these features, the viewers may also assess several other characteristics of your channel. The approximate time required to review a channel is one month.
This time starts once the users can meet the minimum threshold element of YouTube.
But sometimes the review time may be extended. This can be due to different reasons. There may be system issues or the YouTube team may shift their resources.
The primary reason behind delays is the limited number of specialists on YouTube. Moreover, sometimes there are higher application volumes that also cause delays in the review process.
YouTube can’t fasten the application review process. This is because the applications are arranged in a queue.
They are reviewed based on their number in the queue. Moreover, there are cases when a channel may require multiple reviews. This is because different viewers may disagree with the compliance of the channel against the policies of the YouTube partner program.
In such cases, the decision time is further extended.
Once your application is reviewed, you can stay active to generate money from YouTube. Staying active is very important.
If you do not post content consistently, then YouTube can disable the monetization feature on your channel. This happens when the content creators do not post a video for a time duration of six months or more.
Also Read: 14 Best Email Marketing Services You Can Use
Different Ways to Earn Money on YouTube Partnership Program (YPP)
There are different ways through which you can monetize your content on YouTube. You can follow any method according to your requirements and preferences.
The five major ways to earn money after signing up for the YouTube partnership program are as follows:
- YouTube premium revenue
- Channel membership
- Super Chat and super stickers
Let us understand these in detail.
Before turning on advertisements on YouTube, you should make sure that your content or video complies with the advertiser-friendly guidelines of YouTube.
You can only switch on the advertisements if your video complies with the respective guidelines. But there can be situations when you are doubtful whether your video meets the guidelines or not.
In such cases, you can go through the Self Certification guide of YouTube.
After you switch on the advertisements option, you will not receive advertisements automatically on your video. Before this, YouTube verifies your content. This verification is done through a standard process.
This standard process requires the efforts of humans and automated systems to check whether the content meets the guidelines or not.
Once your videos are reviewed and you turn on the ads, it is confirmed that you have the necessary audio and visual elements required for a YouTube video.
YouTube Premium revenue is one of the best ways to monetize on YouTube. This is because this method does not require you to perform any extra activities or put in any extra effort.
You simply need to turn on the YouTube premium revenue. This will help you to gain a part of the YouTube premium which your subscriber pays for.
Say, for example, one of your viewers has opted for YouTube Premium. This viewer watches your videos. So they can help you to gain a part of his fee paid for the YouTube premium.
But you will receive a part only if this viewer sees your videos. These videos should be eligible for YouTube Premium revenue. They are eligible only if they satisfy or comply with the policy guidelines of YouTube.
3. Channel Memberships
You can switch on the channel memberships of your channel by following these steps:
- Sign in to your Google account on your computer or mobile device.
- Click on the ‘Membership’ page option.
- Choose the ‘Get started’ option.
- Once you click on the ‘Get started’ option, you will receive different on-screen instructions.
4. Merchandise Shelf
By turning on the merchandise shelf, the content creators can share their branded merchandise. After turning on the merchandise shelf, you can get the merch shelf on your video pages.
But the merch shelf appears on the pages of some eligible channels only. You can turn on the merchandise shelf by following these steps:
- Open YouTube studio and sign in to it.
- Click on the monetization option in the left menu.
- If your channel is eligible, then you can find the merchandise tab. Click on this tab.
- Now you will receive certain instructions on your screen. By following these instructions, you can receive your ID.
- The last step is to link this ID to your channel.
5. Super Stickers and Super Chat
Super Stickers and Super Chat are some of the most interesting features for content creators. These content creators can easily interact with their target audience using the stickers.
Super Chat helps the Youtubers to highlight their messages when chatting on live chat. The Super Stickers help to share digital images that pop up during the live chat.
You can turn on the Super Stickers or Super Chat by following these steps:
- Open YouTube studio.
- After signing in to YouTube Studio, select the monetization option. This option is available on the left menu of the screen.
- Now select the Live Chat option in the next menu.
- After that, you will receive certain onscreen instructions. Follow these instructions to get started.
- When you have followed all the on-screen instructions, your super chat and super stickers will be turned on.
- Once your super chat and stickers are turned on, you can find the ‘super chat status is on’ option. This option is located beside the blue toggle.
Eligibility Requirements of Different Payment Methods on YouTube
The above-mentioned monetization methods on YouTube have eligibility requirements. You have to meet these requirements to be able to earn money through these methods. Moreover, each method has different requirements.
1. Advertisement Revenue
The minimum requirement to earn money through advertising revenue here is that the YouTubers should be at least 18 years old.
If they cannot fulfill this requirement, then the guardian of the YouTuber should be at least 18 years old or more. Moreover, this Guardian should be able to handle the payments of YouTube through the Adsense account.
Besides the age limit, the YouTubers also need to adhere to the advertiser-friendly content guidelines here. All such requirements will only help him or her to earn money through advertisement revenue.
2. Channel Memberships
The first requirement to earn money through channel memberships is that the YouTubers should be of at least 18 years of age.
Secondly, they should have more than 30,000 subscribers. YouTubers need to fulfill only these two requirements to earn money through channel memberships.
3. Merch Shelf
To be able to earn money through merch Shelf, the YouTuber needs to be at least 18 years old. Secondly, they should have more than 10,000 subscribers.
4. Super Chat and Super Stickers
In this method also, the first requirement remains the same. This means the Youtubers should be at least 18 years old. Secondly, they should reside in a country or area where the Super Chat feature is available.
5. YouTube Premium
To earn money through YouTube Premium, Youtubers are required to create content that is being watched by different subscribers.
But the requirement is that these subscribers should have the facility of YouTube Premium. From this fee, the Youtubers get a certain percentage or part.
So, these are some of the methods by which you can earn money on this platform. But you should know the monetization policies which you need to follow before trying out any of these monetization features.
Let us know about the monetization policy of YouTube.
YouTube Monetization Policies
Once you become a partner, you can follow the monetization policies. The monetization policies help to monetize your content and get access to different features.
Such features help you to connect with your audience and protect your content. You receive the chat support and can even use the Copyright Match tool of the software.
One of the key requirements to join the YouTube partner program is to follow their monetization policies.
These monetization policies require users to meet the Community guidelines, Copyright policies, Google AdSense policies, and terms of service. Hence, the content creators need to adhere to these guidelines in all their videos.
Moreover, content creators may also like to monetize their videos through advertisements. In such cases, they need to adhere to the advertiser-friendly content guidelines as well.
But since the last few years, YouTube has taken various steps to improve monetization policies. All this is done to protect the software from spammers and frauds.
This helps to maintain a good ecosystem in software where people can post high-quality content without any unfair means.
YouTube Creator Support Team
There can be situations when you need to clear your queries related to the YouTube Partner Program. In all such cases, you can connect with the Creator Support team.
The creator support team helps the users to clear out their doubts and also advises them.
This advice or suggestion may be related to different questions like:
- How to use YouTube to the best of the potential?
- What are the technical and other aspects of YouTube?
- How to fix glitches, bugs, or issues with your YouTube account?
- What are the Copyright guidelines of this software?
- How to know or navigate about different policies of YouTube?
- What are the details related to channel management and accounts?
- How can you fix management issues and resolve queries related to your content ID?
Violation of Monetization Policies
One who earns money on YouTube follows the monetization policies of the software. But if you violate any of the policies, then YouTube can take action against you.
The actions taken for violation of monetization policies include the following:
- YouTube can disable advertisements from your content if you violate any of its monetization policies.
- The software may even terminate your partnership in the YouTube Partner Program.
- In certain cases, YouTube also suspends the channel of its users.
As the name suggests, payment thresholds are the payment limits which the users need to comply with.
Once you meet up the payment thresholds, you are eligible to receive your earnings through your Adsense account. The number of thresholds differs according to the currency of your country.
Let us have a look at the different types of payment thresholds that content creators need to adhere to.
The tax information threshold requires the content creators to provide their information for tax purposes. This information may differ based on the location of the user.
You need to submit the tax information after you first sign in to your account. Hence, adhering to the tax information threshold is very crucial for the content creators.
YouTube mails the personal identification number of the content creators to their payment address. This is done only after the minimum earnings are met by the content creators.
Mailing the PIN also helps to check the authenticity of the account information of the content creators. Once the users receive their pin, they need to enter this information into their YouTube account.
Payment Method Selection
The terms and conditions of YouTube require users to reach the minimum payment threshold. Fulfilling the minimum payment threshold helps the users to receive their earnings.
But once the users meet the minimum payment threshold, they have to select a payment method. Hence the payment method selection threshold requires the content creators to first comply with the minimum payment threshold.
There can be circumstances when the YouTuber wants to cancel their AdSense account. In such cases, the account balance of the user may be greater than the cancellation threshold.
So they can receive the payment in approximately 90 days after the end of the month. But the payment is made to the users only if they have completed all the legal formalities.
Once you can comply with all these thresholds, you can easily monetize your content. But before monetization, you need to follow certain strategies and tips that can help you to make the most out of your content on this platform.
So now the question arises- how to start a YouTube channel and make the best out of it?
How to Monetise on YouTube
One of the best ways to monetize on YouTube is to make high-quality content. High-quality content always attracts a greater target audience to your channel.
This can help you to earn great revenues from YouTube. But certain tips and tricks can help you do achieve this goal.
Let us have a look at these tips and strategies.
You may be thinking about creating your own channel for months. But due to some or other reasons, you may not be able to create your channel.
So what are you thinking about? This is the right time to create your channel.
Think of this in a way that certain people around the globe want to create their YouTube channel. But unlike you, they are not procrastinating. Instead, they are creating their channels and attracting the target audience towards them.
On the other hand, if you would have created your channel and posted content, this target audience would have been yours.
So by postponing your idea of creating a channel, you are indirectly allowing your prospective target audience to move on to your future competitors.
Hence, it is very crucial for the content creators to at least create a channel. Initially, they may post a few videos that may not be very good and may have low quality.
But with experience, the content creators can improve their videos to satisfy their target audience.
Develop a Strategy
Besides having some practical experience the users should also have a pathway on which they walk. Hence, a strategy works as a plan or a guideline for the content creators.
So you should always try to create a strategy before posting content. This strategy can include answers to certain questions.
Let us have a look at them.
1. Who Is Your Target Audience?
Before deciding the content of your videos or the main goal of your channel, you should define your target audience. This is because it is your target audience for whom you are creating the content and videos.
Your video should always be aimed at satisfying your target audience and meeting their standards and requirements. In an alternative case, your target audience will move towards your competitors, and hence, you will be at a loss.
2. What Is the Main Objective of Your YouTube Channel?
You should always consider the answer to this question from the perspective of your audience. This means that the objective or goal of your channel should not be to attain a certain number of subscribers.
But it should rather be related to your viewers. You should always aim at posting informational content and helping your target audience with your videos.
3. Why Do You Think Your Target Audience Should Watch Your Content?
This is another important question to consider. This is because, in this era of digitalization, there is a lot of competition on such social media platforms. There may be videos on the software related to your topic.
In such a case, the target audience always has a choice to switch on to your competitors. So, what is the specialty in your content that can entice your target audience?
You should always try to stand apart from the rest. This means you the content creators should create content that is quirky and unique from the competitors.
4. How Are You Going to Post Your Content?
This question includes answers to the number of times you are going to post your content or even the particular time of the day when you are going to post your content.
All such answers depend upon the nature of your target audience. You should always research the watching habits of your target audience and the number of hours they would like to spend watching videos here.
You can also decide whether you will post more videos or live streams on your account. It is preferable to post at least twice a week. Being consistent will help to attract the target audience to your account.
5. Decide Your Niche
After developing the strategy, the content creators need to decide their niche. A niche is a particular category or topic on which you will create videos for your channel.
The niche which you select for your channel is a reflection of your personality and your likings. For example, you may start a YouTube channel on beauty, travel, dance, singing, etc.
Such topics reflect your hobbies, passion, and skills. You may even decide to create informational videos or “how-to” guides.
Or, if you are interested in politics, you may share news and other informational political content with your viewers. So, you can decide your niche according to your preferences.
Your niche also helps to determine your target audience.
But before choosing any niche, you should research it. This research will help you to know the prospective competitors in your field. You can also assess the demand-supply level of your niche.
The demand-supply level of the niche will help you to decide whether it is suitable for you or not.
Once you assess the demand-supply level of your category, there can be 2 situations. In the first case, the demand for your niche may be greater than its supply.
This means there is a demand for the content of the particular category. But the content creators are unable to fulfill this demand by creating videos. So, you can reap the benefit of this opportunity and create videos on a particular category or topic.
Since the demand is more than the supply, a greater target audience will be attracted to your channel. This will help you to earn great revenues here.
In the second case, the supply may be greater than the demand. This means the content creators are creating videos on a particular topic.
But the audience is not interested in such a topic and they are not viewing such videos. So you should always try to avoid making videos on such a niche.
You should try to make your niche very specific. It should not be a mixture of two or three subcategories. Rather, it should focus on a particular subject or topic.
This is because impressing a wider target audience out there in the market is a difficult task. So by making your niche-specific you can easily attract a specific audience to your channel.
Also Read: Best Affiliate Networks and Platforms
6. Decide Your Value Proposition
Deciding your value proposition is an important task to monetize on YouTube. A value proposition is similar to an elevator pitch. Hence, it is the first impression of the YouTuber for their audience.
An appealing and compelling value proposition can help you to earn a greater target audience. But a monotonous and fake value proposition may lead you to losses.
So, you should be careful while deciding your value proposition. It should be able to explain the niche of your channel easily to the target audience. For example, you may be a fashion blogger.
So your value proposition can go as- “Hey, I am a fashion blogger! I will be creating videos to help you with fashion tips and tricks.”
7. Right Audio Equipment
Bad audio is always worse than a bad video. So, if you are thinking to invest a little to create your YouTube videos, then the investment should be made for a piece of audio equipment.
Good audio equipment will always help your sound quality to be better. This will help you to create high-quality videos. So investing in a microphone for the camera is a good option for you.
8. Create an Organized Structure for Your Videos
You should always create a formula for your different videos. A formula is a template, which you can follow for all your videos on the channel.
For example, you may decide to place your value proposition at the end of every video. So, this is your formula that you should follow for all the videos.
Or, you may also decide to place your value proposition at the beginning of your videos. So, how you organize the structure of your videos depends upon you.
But make sure that a particular template is followed for all the videos of your channel.
9. Pay Heed to Analytics
By paying heed to analytics, you can always assess your performance. This will help you to know your areas of strengths and weaknesses. You can always amplify your areas of strength and attract a greater target audience to your videos.
Also, you should try to improve on the areas of weaknesses. So, after creating and posting content, another important tip to follow is to view the analytics related to your channel.
You can go through analytics like watch time, click-through rate, etc. of your channel regularly.
Let Us Sum It Up!
So these were some of the tips and tricks which you can follow to monetize on YouTube.
But before following any step, you need to comply with the necessary thresholds, policies, and guidelines of the software. Once you are done with all the legal formalities, you are ready to create content on YouTube.
You can even follow the search engine optimization strategies and techniques to rank your videos on YouTube.
There are even certain YouTube marketing agencies that can help you to do the required promotion work and marketing of your channel. But in the end, it is your content and hard work that results in your success!