Business Messaging Program Manager, APAC

Overview

Meta seeks a skilled Business Program Manager who will act as the central link aligning global Enterprise Sales strategy with its practical implementation in multiple regions, including APAC, EMEA, LATAM, and NORAM. This role is focused on Business Messaging platforms (WhatsApp, Messenger, Instagram) and Enterprise AI (Meta Business Agents), driving the scaling of key enterprise verticals globally, such as travel and hospitality, mobility, consumer and retail (including beauty), and emerging high-potential accounts.

Key Responsibilities

• Convert the overarching Enterprise Sales strategy into regionally actionable plans and ensure consistent, effective application across all covered areas.
• Implement operational rigor for priority verticals and an emerging accounts portfolio to maintain uniform execution and measurable outcomes.
• Maintain operating standards and cadence including reviews, tracking systems, and reporting mechanisms that highlight progress, risks, and goal gaps for leadership transparency.
• Diagnose regional operational barriers and collaborate with product, policy, and regional teams to develop solutions that maintain momentum.
• Facilitate a continuous feedback loop that aligns regional conditions with global strategic adjustments.
• Initiate pilot programs in one region to develop scalable versions for others.
• Synchronize activities and discussions among key stakeholders from Product, Engineering, Marketing, Sales, and Sales Ops across different time zones.
• Provide data-supported evaluations of how global initiatives perform within each region.
• Monitor global revenue and adoption targets and escalate key issues to senior leadership as needed.
• Work with enablement teams to develop scalable, high-fidelity regional playbooks reflecting the global strategy.

Minimum Qualifications

• Over 10 years of experience in program management, sales operations, strategy, or client-facing roles, preferably in SaaS, enterprise AI, or platform companies.
• Proven skills in leading complex cross-functional initiatives from concept through to execution across multiple geographies and time zones.
• Excellent communication and stakeholder management skills, including engagement with senior leadership at Director or VP level.
• Demonstrated ability to translate global strategies into localized consistent actions, and proactively identify and address regional limitations.
• Ability to thrive in fast-paced, rapidly changing environments with shifting priorities.

Preferred Qualifications

• Experience integrating AI technologies to improve business workflows, enhancing efficiency and quality.
• Proven track record in creating leadership-trusted reporting and governance processes.
• Hands-on experience with AI workflow redesign and measurable impact delivery.
• Operational experience in APAC and at least one additional major region.
• Ongoing engagement with AI skill development, including prompt engineering and agent orchestration, plus knowledge of emerging AI trends.
• Commitment to applying responsible AI practices, including risk and bias assessments and quality controls.
• Commercial insight relevant to enterprise sales and familiarity with Business Messaging or AI conversational/agent products.

Company Background

Meta builds innovative technologies designed to connect people, enable communities, and foster business growth. Evolving from platforms like Facebook, Messenger, Instagram, and WhatsApp, the company now leads advancements towards immersive social experiences using augmented and virtual reality to transcend traditional digital boundaries.

Compensation & Benefits

Salary and individual compensation depend on skills, experience, qualifications, and location. The disclosed figures cover base pay only and exclude bonuses, stock options, or sales incentives. Meta also provides an extensive benefits package alongside base remuneration.