Business Program Manager, Enterprise Sales (AI)

About the Role and Company

Meta is seeking a dedicated Business Program Manager to bridge the gap between its global Enterprise Sales strategy and regional execution. This role centers on Business Messaging platforms like WhatsApp, Messenger, and Instagram, along with Enterprise AI solutions such as Meta Business Agents. The position is based in Singapore and covers all regions globally, including APAC, EMEA, LATAM, and NORAM. Reporting directly to the Global Lead, Enterprise Sales, this role uniquely supports an incubation portfolio prioritizing sectors such as travel and hospitality, mobility, and consumer and retail industries including beauty, plus a growing segment of emerging high-potential accounts.

This position is designed to add global operational discipline, ensuring that regional teams consistently implement strategic sales programs, product launches, and go-to-market initiatives, while also feeding regional market insights back into the global strategy.

Key Responsibilities

• Convert global Enterprise Sales strategies related to Business Messaging and Enterprise AI into actionable regional plans, ensuring thorough implementation across major global markets.
• Drive operational discipline for priority verticals and emerging accounts, making certain strategies are uniformly executed and measurable across regions.
• Maintain strict operational standards including regular reviews, progress tracking, and reporting to provide clear visibility on advancement, risks, and goal gaps for leadership.
• Identify and address region-specific obstacles by coordinating with product teams, policy makers, and local leadership to sustain momentum.
• Act as a communicator in both directions, bringing regional challenges and insights back to shape and refine global strategies.
• Develop and pilot initiatives initially in one region before adapting them for broader global application.
• Coordinate cross-functional stakeholders from Product, Engineering, Marketing, Sales, and Sales Operations teams across multiple time zones to ensure effective collaboration.
• Deliver objective, data-backed evaluations of how well global initiatives are performing regionally.
• Monitor performance against global revenue and adoption targets and highlight critical issues requiring leadership attention.
• Collaborate with enablement teams to transform global strategies into scalable and replicable regional playbooks without compromising their effectiveness.

Qualifications and Experience

• At least 10 years of experience in program management, sales operations, strategic roles, or client-focused positions, preferably in SaaS, enterprise AI, or platform-driven businesses.
• Proven track record managing complex, cross-functional programs that span multiple regions and time zones from conceptualization through execution.
• Excellent communication and stakeholder management abilities, including engagement with senior executives such as Directors and VPs.
• Demonstrated capability in translating global strategies into uniform regional executions and proactively addressing regional limitations with viable mitigation approaches.
• Ability to thrive in fast-paced, high-ambiguity environments with frequent changes in priorities.
• Bachelor's degree in a relevant discipline.

Preferred Attributes

• Experience integrating AI tools to redesign workflows and achieve measurable outcomes such as efficiency improvements and enhancements in quality.
• Skilled in developing reporting frameworks and governance processes used by leadership for informed decision-making.
• Proficiency in utilizing AI technologies for ongoing workflow optimization and quality improvements.
• Previous experience working across multiple geographies, specifically APAC plus at least one other region.
• Continuous development of AI-related skills including prompt engineering, agent orchestration, and keeping pace with emerging AI innovations.
• Familiarity with responsible and ethical AI practices including risk evaluation, bias reduction, and quality assurance.
• Strong commercial insight into enterprise sales and knowledge of Business Messaging or conversational AI products.

Additional Information

Meta is a leading technology company that fosters digital connection through applications such as Facebook, Instagram, Messenger, and WhatsApp, and is pioneering immersive experiences like augmented and virtual reality. By joining, individuals contribute to shaping future social technologies that transcend current digital and physical limits.

Compensation is based on individual expertise, qualifications, experience, and location, reflecting base pay exclusive of bonuses or equity incentives. Additional benefits are provided by Meta.