Marketing Manager

About the Role

We are looking to fill the position of Marketing Manager for a partner of Haystack, focusing on a cutting-edge e-commerce shipping software product. This role involves taking full ownership of the product marketing strategy, from conceptualization to execution, tailored to a dynamic and innovative market.

Key Responsibilities

• Design and implement comprehensive product marketing strategies for a leading e-commerce shipping software tool.
• Create and execute go-to-market plans for launches and new feature rollouts.
• Act as the bridge between product development and customer markets, ensuring value propositions are clear and compelling.
• Boost product adoption, engagement, and impact by developing effective messaging and launch campaigns.
• Build, improve, and scale processes related to product marketing planning, implementation, and performance tracking.
• Collaborate with teams across Product, Sales, Design, and Marketing to align efforts and achieve successful results.

Required Qualifications

• Proven background in product marketing or marketing research roles.
• Experience in creating and expanding cross-functional marketing initiatives.
• Hands-on experience leading go-to-market campaigns for software or hardware releases.
• Skills in data evaluation using tools like Excel, Tableau, or SQL.
• Strong ability to leverage data and key metrics to measure success and guide enhancements.
• Capable of presenting performance outcomes and progress effectively to senior leadership.

What We Offer

• Competitive remuneration package.
• A chance to shape and develop the product marketing function within a growing e-commerce platform.
• An energetic environment blending innovation with a startup mindset.
• Collaboration with a multifaceted team consisting of marketing, product, and design experts.