YouTube Channel Coordinator

Overview

The YouTube Channel Coordinator is responsible for managing the publishing pipeline of videos for IWLD's YouTube channel, ensuring videos are published on time, properly packaged for discoverability, and compliant with YouTube’s policies. This role is crucial to the channel’s success, given the health-related content's sensitivity to platform rules.

Major Responsibilities

• Maintain and update the content calendar for all video formats including long-form, Shorts, podcasts, and recipes.
• Monitor all production stages from filming to final edit and thumbnail creation, ensuring deadlines are met and any delays are promptly reported.
• Manage uploading and scheduling of videos via YouTube Studio, adding essential elements like chapters, captions, playlists, end screens, and cards for long-form videos.
• Keep channel sections and playlists organized and verify post-publication accuracy including thumbnails, titles, and links.
• Review and validate SEO packages including titles, descriptions, tags, and thumbnail text written by the Content Writer; create these when necessary especially during urgency or unavailability.
• Guide the design team on thumbnail text and review thumbnails before publishing.
• Ensure strict adherence to YouTube compliance guidelines especially regarding prohibited claims around weight loss, restrictive diets, medical assertions, drug mentions, transformation images, and banned content formats.
• Monitor the channel status daily for warnings, strikes, or restrictions and report them immediately.
• Pin valuable comments and manage community tab posts; escalate concerning comment trends to management.
• Analyze key metrics such as impressions, click-through rate, average view duration, retention, and subscriber growth to optimize channel content strategy.
• Provide weekly detailed performance reports with actionable insights for content improvement and scheduling.

Working Relationships

• Works under the Publishing Manager for content calendar and approvals.
• Coordinates with video editors, content writers, graphic designers, and production coordinators for smooth workflow.
• Liaises with chat executives to monitor viewer comments and feedback.
• Receives content direction from company directors.

Candidate Profile

• Open to freshers with strong communication skills in English and Hindi and a genuine understanding of YouTube operations.
• Must be proficient in Google Sheets, Docs, and Drive with the ability to create and manage trackers.
• Comfortable using company dashboards and able to learn SOPs and systems quickly.
• Detail-oriented with excellent reading comprehension and disciplined follow-up skills.
• Strong ownership mentality with accountability for content publication accuracy and timing.
• Capable of writing and reviewing English, Hindi, and Hinglish titles and descriptions proficiently.
• Deadline driven with a commitment to scheduled publishing dates.
• Familiarity with YouTube SEO is essential to validate or produce video metadata.

Preferred Experience

• Prior experience managing or growing a YouTube channel is a plus but not mandatory.
• Knowledge of YouTube Studio and Analytics tools.
• Experience with keyword research for YouTube SEO and basic design skills (e.g., Canva) for thumbnail review.

Success Indicators

• Consistent on-time publishing with complete, SEO-optimized packaging.
• Zero violations or strikes due to published content.
• Steady improvement in engagement metrics such as click-through rate, watch time, and subscriber count.
• Insightful weekly reports that influence content strategy positively.

Additional Information

• Work location: IWLD Margao Office, Goa; this is a mandatory onsite position.
• Position is permanent and full-time.
• Salary range: ₹15,000 to ₹20,000 per month based on experience and interview outcomes.
• Freshers encouraged to apply; full training on SOPs and platform systems provided.