Web Marketing Specialist

About Cactus Communications

Cactus Communications is a technology-driven academic support firm founded in 2002, specializing in expert academic publishing services under the Editage brand and AI-powered English academic writing assistance through Paperpal. The company has achieved the top sales position for four consecutive years as recognized by Tokyo Shoko Research. Operating as a remote-first organization with a flexible work culture, employees may occasionally need to travel to the Tokyo office for business or team events.

Role Overview

This Web Marketing Specialist role focuses on advancing user acquisition and conversion across the Japanese market for Editage and Paperpal by managing and enhancing owned websites and landing pages. Reporting to the Web Marketing Manager, the role involves data-driven planning, execution, and optimization of web campaigns to deliver improved user engagement and conversion performance. There is potential for growth into broader leadership responsibilities based on results and aptitude. Interaction with the India headquarters for product, development, and marketing coordination is a key part of this role, necessitating effective English communication skills.

Key Responsibilities

• Plan, oversee, and optimize Japanese e-commerce sites, service pages, and landing pages.
• Enhance conversion rates by refining UI/UX, content structure, copywriting, and form usability leveraging user behavior analytics.
• Collaborate with the advertising team to design and implement campaigns aimed at increasing revenue and brand awareness.
• Manage end-to-end launches of landing pages for new features and services including requirements gathering, production coordination, release, and post-launch optimization.
• Develop measurement frameworks, track key performance indicators such as conversion rate, engagement, and completion rates, and propose data-supported enhancement initiatives.
• Coordinate improvement projects and facilitate implementation efforts jointly with overseas teams, particularly the India headquarters.

Required Qualifications and Skills

• Three to five years of practical experience in web marketing.
• Demonstrated expertise in owned website management and optimization including launching campaigns and new services from the ground up, beyond simple localization efforts.
• Proven skills in web direction involving information architecture design, wireframing, production workflow management, and stakeholder collaboration.
• Strong analytical capability to interpret user behavior data for conversion improvement.
• Proficiency in analytics platforms such as Google Analytics for tracking and optimization.
• Comfortable using English professionally for regular virtual meetings and weekly reporting, facilitating smooth communication with the India headquarters.

Additional Information

The position primarily focuses on the Editage platform with some responsibilities supporting Paperpal that may vary based on current priorities. Cactus Communications maintains offices globally and supports a diverse and inclusive work environment, recognized consistently as an excellent workplace.