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Job description
About Crink
Crink is a startup based in Kochi focused on mental health and personal development. They support professionals balancing work, family, and life challenges through individual consultation, corporate wellness programs, and an AI leadership coach named Cri. Their team of certified coaches and psychologists has assisted over 20,000 professionals in five years.
Role Overview
The company seeks a Video Editor to join its marketing and content division. This position is ideal for someone energetic and passionate, eager to quickly learn new editing tools and develop alongside the startup. The role involves shaping Crink's visual and auditory brand presence across platforms like Instagram, YouTube, WhatsApp, and LinkedIn.
Main Responsibilities
- Edit and produce video content tailored for social media, including Instagram reels, YouTube videos, and short-form pieces, following the proprietary "Crink Video Formula."
- Manage the entire video production pipeline from raw footage and scripts to finalized content ready for publication.
- Utilize AI-driven video and voice tools such as Kling AI, ElevenLabs, and CapCut to accelerate content creation.
- Work closely with the marketing team to bring campaigns, workshops, and brand stories to life.
- Contribute your own creative ideas to enhance content quality.
Candidate Profile
- A recent graduate or self-taught individual with an existing portfolio of work including personal projects, freelance assignments, or social media content.
- Proficient in multiple video editing programs, such as CapCut, Premiere Pro, DaVinci Resolve, After Effects, or related software.
- Comfortable or enthusiastic about learning AI tools employed in video and voice generation.
- Creatively driven, attentive to pacing, transitions, sound design, color grading, and on-screen typography—to craft compelling content that captures attention quickly.
- Strong passion for storytelling, understanding video editing as an emotional craft capable of making viewers feel within seconds.
- Adaptable to startup culture—comfortable managing ambiguity, fast deadlines, diverse responsibilities, and ownership beyond simple task execution.
Core Values
- High ownership: Treat each video as representing your own brand identity.
- Growth mindset: Commitment to continual learning and improvement alongside company expansion.
- Creative courage: Favours bold experimentation over conservative choices.
Why Join Crink
- Opportunity to shape a growing startup from the ground up.
- Creative autonomy without bureaucratic constraints, working directly with founders and marketing leadership.
- Access to cutting-edge AI and design tools to support top-quality work.
- Opportunity to contribute to socially meaningful content improving access to mental health and personal growth support.
Application Process
Interested candidates should forward their CV and portfolio, showcasing their best work, to the company’s HR contact. Emphasis is placed on actual creative output rather than formal qualifications.