UX/UI Designer

About the Role

The UX/UI Designer is tasked with creating impactful, intelligent digital experiences across mobile and web platforms, integrating AI as a foundational element throughout the customer journey. This role aims to boost revenue, expand digital presence, elevate customer engagement and loyalty, and improve operational efficiency by spearheading human-centered and data-driven design innovations.

Key Responsibilities

• Develop and implement comprehensive experience strategies and design visions for assigned digital projects on web and app platforms.
• Manage the complete user experience lifecycle from initial research and problem identification to design, collaboration on development, testing, launch, and ongoing optimization, ensuring high-quality performance of live products.
• Convert business strategies and commercial goals into user-centered digital pathways that deliver quantifiable results.
• Create AI-powered and data-informed experiences including personalized content, predictive suggestions, chat interfaces, and intelligent automation when relevant.
• Conduct discovery, user research, journey mapping, usability tests, and experimental validations to enhance experience outcomes.
• Monitor and refine performance indicators such as conversion rates, engagement, retention, revenue contribution, and customer satisfaction metrics continuously.
• Streamline complex operations into simple, user-friendly digital workflows.
• Collaborate closely with teams in Product, Technology, Commercial, Loyalty, Marketing, Operations, and Brand to ensure unified and commercially successful outcomes.
• Help develop and maintain scalable design systems, governance protocols, and best practices across all digital channels.
• Promote considerations for accessibility, usability, security, and customer trust in all digital solutions.
• Advance the company’s capabilities in AI-enabled, insight-driven experience design through structured experimentation and evidenced-driven results.
• Remain flexible and ready to adapt to changing priorities, taking responsibility for any digital experience area as needed.

Qualifications and Experience

• Minimum of five years’ experience in Digital Experience Design (UX/UI/Product Design) within large-scale digital systems.
• Proven track record in delivering complex transactional or service-centered digital journeys that positively impact business outcomes.
• Strong portfolio showcasing ownership of projects from discovery to deployment and refinement.
• Experience designing digitally-driven or AI-enhanced user experiences.
• Commercially savvy with the ability to relate design choices to business metrics including revenue, efficiency, and user engagement.
• Familiarity with Agile methodologies and close cooperation with engineering teams.
• Background in ecommerce, travel, loyalty programs, fintech, or other high-traffic digital platforms preferred.
• Recognized for effective collaboration and communication skills, able to influence diverse team members and stakeholders at various levels.

Additional Information

Etihad Airways is not just the UAE’s national airline but a pioneer shaping the future of global aviation. Headquartered in Abu Dhabi, the company connects people worldwide while pursuing its “Journey 2030” goals to expand its fleet, network, and team to bring exceptional experiences to life. Be part of a vision where the world is your workplace, and extraordinary experiences take flight.

Recruitment Fraud Alert

Applicants should be vigilant against fraudulent job offers falsely claiming affiliation with Etihad. The company will never request personal or financial information during recruitment, and all interviews occur in person or via official video/telephone formats. Any such requests for money should be regarded as scams.