User Experience Writer

About the Role

CookieYes offers privacy compliance solutions that can often be confusing for website owners. The language employed on our platforms—website, emails, and signup flows—plays a pivotal role in whether visitors feel supported or overwhelmed and ultimately impacts conversion rates. We are looking for a User Experience Writer to join our growth team and take charge of the copy that drives user conversion. This role emphasizes conversion-centric writing rather than product documentation.

Key Responsibilities

• Manage and create persuasive copy across all growth-related touchpoints, including homepage, product and feature pages, campaign landing pages, pricing and comparison pages, and signup/upgrade flows.
• Develop lifecycle marketing emails such as onboarding sequences, activation prompts, trial and upgrade notifications, win-back campaigns, feature announcements, and newsletters.
• Compose engaging advertisements and social media copy for paid campaigns on platforms such as Google, Meta, and LinkedIn, iterating based on performance data.
• Collaborate with design and performance marketing teams to produce campaign and partner landing pages, releasing them independently without engineering delays.
• Lead copy experiments and manage testing priorities for headlines, value propositions, CTAs, form lengths, pricing presentation, and social proof placement.
• Translate complex privacy and compliance content into clear benefit-driven messages that resonate quickly with small business owners.
• Maintain consistency in messaging throughout the funnel—from ads to landing pages to onboarding emails—while ensuring adherence to established voice and messaging guidelines.
• Craft content for in-product growth elements such as upgrade prompts, plan limitations, paywalls, and activation nudges in partnership with product and design teams.
• Coordinate with SEO and content teams to develop pages that both rank well and convert effectively, balancing the needs of both.

Candidate Requirements

• Minimum of 3 years experience in writing conversion-oriented content for digital products, including websites, landing pages, emails, or paid advertising campaigns.
• Portfolio demonstrating measurable outcomes of previous work, including what was written, what it replaced, and its impact on key metrics.
• Practical experience conducting A/B testing with the integrity to accept and report neutral results accurately.
• Familiarity with email or lifecycle marketing platforms such as HubSpot, Customer.io, Klaviyo, or Braze.
• Comfortable using CMS or page builders like WordPress, Webflow, or Unbounce.
• Solid grasp of SEO and GEO basics, understanding their influence and constraints on conversion copywriting.
• Experience collaborating via design tools like Figma and Claude Design, as well as AI writing assistants such as Chat GPT Codex.
• Exemplary command of English, with a sharp ear for tone and the ability to edit content rigorously.

Desirable Qualifications

• Background in crafting copy for B2B SaaS products featuring freemium or free-trial business models.
• Knowledge of privacy, compliance, fintech, or other regulated industries.
• Proven experience writing for a global audience, particularly non-native English speakers.
• Basic coding familiarity with HTML and CSS.