- Experience
- 1–3 yrs
- Salary
- INR 15,000 – INR 20,000 / month
- Openings
- 2
- Posted
- 2 weeks ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
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Job description
Position Overview
The Content Writer & Copywriter will craft diverse and compelling written materials supporting brand identity, audience education, customer interaction, and marketing efforts across Save Medha Foundation and its associated businesses. This role demands adaptability to various content styles fitting each brand's unique communication tone — from socially impactful narratives for Save Medha Foundation, wellness-focused messaging for Dantura Botanics, artisanal storytelling for Bengal Handicrafts & Handlooms, to immersive lifestyle content for Medha Resort.
Key Responsibilities
- Collaborate with Marketing leadership to develop monthly content calendars, thematic campaign plans, audience engagement strategies, and maintain consistent brand voice.
- Create engaging social media content tailored to platforms including Facebook, Instagram, LinkedIn, YouTube descriptions, Pinterest, and Google Business Profile, covering captions, carousel texts, educational posts, campaign and festival posts, brand stories, and engagement stimuli.
- Generate and optimize website content across homepages, about us pages, services, product descriptions, landing and FAQ pages, and blog posts.
- Produce specialized content per business:
- Save Medha Foundation: Awareness articles on health topics such as cancer and blood donation, social impact stories, event and volunteer reports, video scripts emphasizing compassion and trust.
- Dantura Botanics: Product descriptions, website and Amazon copy, packaging texts, FAQs, advertising and email campaigns, wellness education, and ingredient explanations with a premium yet accessible tone.
- Bengal Handicrafts & Handlooms: Stories of artisans and craft heritage, cultural articles, emphasizing emotional and artistic narrative styles.
- Medha Resort: Hospitality-focused descriptions, travel blogs, event promotions, and lifestyle narratives to inspire vacation planning.
- Develop persuasive advertising copies for Google, Meta, YouTube ads, posters, brochures, flyers, and email marketing, focusing on compelling headlines and customer-centric messaging to enhance conversions.
- Write scripts for varied video content including YouTube, reels, advertisements, awareness campaigns, and testimonials, with attention to narrative architecture, dialogue, and audiovisual cues.
- Implement SEO-driven writing practices including keyword research liaising, optimization of blogs and website pages, meta title and description creation across brands.
- Compose email and WhatsApp marketing content including newsletters, promotional and follow-up messages, festival greetings, and campaign messaging.
- Conduct thorough topic research, fact verification, customer psychology analysis, and competitor content study, especially for healthcare, wellness, and product-related domains.
Required Qualifications and Skills
- Exceptional command of English written communication.
- Proficiency in Bengali and Hindi writing is favorable.
- Strong narrative and copywriting capabilities with social media content experience.
- Basic understanding of SEO and diligent research aptitude.
- Excellent editing and proofreading proficiency.
Preferred Qualifications
- Background in healthcare/wellness writing.
- Experience in e-commerce content creation.
- Skillful in advertisement and script writing.
- Familiarity with AI writing tools such as ChatGPT and Canva for content design and support.
Technology & Tools Familiarity
- Writing: Google Docs, MS Word
- SEO: Google Keyword Planner, Ubersuggest
- AI Assistance: ChatGPT and other AI writing utilities
- Planning: Trello, Notion
- Design Support: Canva
- Analytics: Basic Google Analytics understanding
Experience & Deliverables
Entry-level candidates are expected to have 1 to 2 years of experience. Preferences are given to candidates boasting over 3 years in brand content, digital marketing, healthcare/wellness domains, e-commerce, or hospitality sectors.
Monthly content targets include 40-60 social media captions, 8-12 blogs, 10-15 advertisement copies, 8-10 video scripts, 4-8 email campaigns, and required website page content.
Performance Metrics
Success will be measured via content engagement, website traffic growth, SEO rankings, lead generation, social media expansion, and overall brand visibility improvement.
Team Composition
Initially, two specialized content writers are anticipated:
- Health & Wellness Content Writer focusing on Save Medha Foundation and Dantura Botanics
- Lifestyle & Brand Story Writer working with Bengal Handicrafts and Medha Resort