Digital Marketing Specialist

Position Overview

The Digital Marketing Specialist will take charge of designing, executing, tracking, and refining digital marketing initiatives across the various enterprises under the Medha Group umbrella. This role demands expertise in performance marketing, search engine optimization, social media advertising, data analytics, lead acquisition, conversion enhancement, and boosting the brand's online presence.

The candidate must adeptly handle marketing for multiple sectors including healthcare awareness, wellness products, handicrafts, and hospitality, each catering to distinct audiences.

Core Responsibilities

• Formulate and implement tailored digital marketing strategies for each business pillar: Save Medha Foundation (health campaigns and outreach), Dantura Botanics (product sales and ecommerce), Bengal Handicrafts & Handlooms (heritage and artisan promotion), and Medha Resort (hospitality marketing focused on bookings and events).
• Oversee paid advertising campaigns across platforms such as Google Ads (including Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram) with responsibilities spanning keyword and audience research, creative experimentation, budget allocation, and conversion measurement.
• Drive search engine optimization efforts focusing on keyword identification, on-page and technical SEO, content and backlink development to enhance online visibility across all brands.
• Optimize websites and landing pages to maximize user engagement and conversion through analytics monitoring, heatmap utilization, and collaborative improvements with development teams.
• Support social media growth with campaign coordination, content promotion, paid boosting, and performance evaluation across Facebook, Instagram, YouTube, LinkedIn, Pinterest, and Google Business Profile.
• Compile and analyze marketing metrics including traffic data, leads, costs, conversion rates, return on ad spend, and ROI, delivering timely reports weekly and monthly.
• Collaborate with CRM teams to implement lead tracking, funnel optimization, and integration of communication tools such as WhatsApp.
• Manage email and WhatsApp marketing campaigns including newsletters, customer engagement, and promotional events using platforms like Mailchimp, Brevo, Zoho CRM, and WhatsApp Business API.
• Contribute to influencer and partnership marketing by identifying potential influencers, monitoring campaign progress, and evaluating outcomes across relevant brands.

Skills Required

Essential skills include proficiency in Google Ads, Meta Ads Manager, Google Analytics 4, Google Search Console, fundamental SEO and keyword research, conversion tracking, basic graphic design using Canva, spreadsheet management, and CRM fundamentals.

Preferred abilities cover experience with WordPress, Shopify/WooCommerce ecommerce platforms, video advertising, use of AI marketing tools, and marketing automation technologies.

Experience

Applicants with 1 to 2 years of relevant experience are suitable for junior roles; however, those with 3 or more years handling healthcare, ecommerce, hospitality, or lifestyle brand marketing are favored.

Performance Metrics

• Increase qualified inquiries, campaign visibility, event participation, and community interaction for Save Medha Foundation.
• Boost sales, return on ad spend, customer acquisition, and repeat buying for Dantura Botanics.
• Grow website traffic, product queries, and online purchases for Bengal Handicrafts.
• Enhance booking inquiries, reduce costs per booking, and improve occupancy rates for Medha Resort.

Tools Utilized

• Advertising: Google Ads, Meta Ads Manager
• Analytics: Google Analytics 4, Google Search Console
• SEO: Ahrefs, SEMrush, Ubersuggest
• CRM: Zoho, HubSpot
• Design: Canva
• Reporting: Looker Studio
• Automation: WhatsApp API, Email marketing tools