User Acquisition Specialist

Overview

This opportunity is provided by a partner company seeking a User Acquisition Specialist based in Saudi Arabia. The role involves managing and scaling paid acquisition campaigns across top digital advertising platforms such as Meta, TikTok, and Google. Responsibilities include full ownership of campaign execution, testing, optimization, and performance analysis for multiple client accounts.

Accountabilities

• Handle end-to-end paid media management across platforms including Meta, TikTok, and Google – covering campaign setup, targeting, bidding, budgeting, creative rotation, and optimization.
• Oversee and improve campaigns across multiple client accounts with a focus on performance, efficiency, and scalable growth.
• Track core acquisition and business metrics like CPI, CAC, ROAS, payback period, retention, and other relevant KPIs.
• Analyze campaign data to diagnose performance shifts caused by factors such as creative fatigue, audience changes, funnel adjustments, attribution issues, or market trends.
• Execute structured tests across various parameters including audiences, creatives, bidding strategies, budgets, and campaign architectures.
• Identify opportunities to enhance media efficiency, campaign outcomes, and scalability of client acquisition initiatives.
• Maintain account hygiene through consistent naming conventions, UTM and parameter integrity, quality assurance, documentation, and organization.
• Collaborate closely with creative strategists and growth marketing managers to translate creative insights into media-buying strategies.
• Use proprietary technologies and data-driven approaches to spot growth prospects, aid decision-making, and expand media budgets effectively.
• Prepare and present clear performance reports and recommendations to clients and internal teams.
• Create engaging presentations and communicate campaign performance, strategic guidance, and growth opportunities during client meetings.

Qualifications

• 2 to 4 years of professional experience in paid media or user acquisition, ideally in an agency setting or consumer app sector.
• Strong practical experience with Meta advertising is mandatory.
• Experience managing campaigns on TikTok and Google Ads is highly desirable.
• Proven track record managing annual media budgets reaching seven figures.
• Excellent analytical abilities to interpret campaign data, detect trends, and convert insights into actionable optimizations.
• Deep knowledge of performance marketing metrics such as CPI, CAC, ROAS, payback, retention, and attribution mechanisms.
• Outstanding communication and presentation skills, capable of building compelling decks and confidently engaging with clients.
• Robust problem-solving skills with the ability to react promptly and thoughtfully to shifts in performance.
• Highly organized in managing campaigns, ensuring quality, documentation, and maintaining account hygiene.
• Capable collaborator within fast-paced, performance-driven teams, especially with creative and growth marketing colleagues.
• Familiarity with mobile advertising technologies, including SKAdNetwork (SKAN), Aggregated Event Measurement (AEM), and Mobile Measurement Partners (MMPs), is preferred.
• Willingness and ability to coordinate with international teams and align work hours with Eastern Time Zone (EST).

Benefits

• 100% remote international role welcoming applicants worldwide.
• Competitive pay structured around geographical location.
• Performance-linked bonuses for successful candidates.
• Chance to handle notable paid media budgets spanning various client accounts.
• Exposure to key platforms like Meta, TikTok, Google, along with mobile advertising, attribution, and performance marketing tools.
• Collaboration with skilled creative strategists and growth marketers in a data-driven environment.
• Access to proprietary technology aimed at boosting media effectiveness and scalability.
• Participation in annual team offsite events with recent trips to Tulum, Mexico, and Hokkaido, Japan.
• Experience working within an international, remote-first culture across multiple markets and time zones.

Additional Information

The recruitment process uses an AI-powered matching system that fairly evaluates candidates based on core role criteria. Shortlisted candidates are forwarded to the hiring company for subsequent interview and assessment processes. Personal data is processed following GDPR and relevant data protection policies; AI tools may assist in application review but do not replace human hiring decisions.