Technical Merchandising Manager - APAC

About the Role

Netflix, a leading global entertainment service with over 300 million paid subscribers across 190 countries, offers diverse TV series, films, and games in multiple languages and genres through easy, on-demand access. The Product Merchandising team focuses on delivering intuitive and regionally-relevant merchandising strategies to simplify content discovery for members.

We are establishing a Regional Merchandising unit within APAC and seeking a seasoned merchandising operations professional to lead its technical execution function. This position is integral to the APAC Product Merchandising team and involves translating country-specific and regional merchandising strategies into user-facing curated collections and browsing experiences on the Netflix app. A comprehensive understanding of Netflix's content, user interface, and merchandising methodologies is essential to help the platform scale effectively.

Primary Responsibilities

• Collaborate operationally with the APAC Product Merchandising team to convert regional and local merchandising strategies into engaging content discovery experiences.
• Implement and configure regional merchandising tactics including basic experimentation like A/B testing; oversee quality assurance and troubleshoot discrepancies.
• Maintain alignment between merchandising operations and strategic objectives across markets.
• Utilize in-depth knowledge of licensed and produced Netflix content to structure the catalog efficiently.
• Configure and apply rules for collections and pages, partnering with local and regional merchandising teams to develop new eligibility criteria.
• Ensure timely delivery of merchandising initiatives by coordinating stakeholders, tracking progress, and adhering to operational timelines.
• Monitor the activation health of launches and escalate issues promptly.

Qualifications and Skills

• In-depth understanding of movies, TV shows, or gaming, with the ability to identify thematic connections between titles.
• Experience in metadata classification is highly advantageous.
• Strong editorial judgment and creativity to craft compelling content collections that resonate with audiences.
• Analytical skills for content evaluation and using data to inform recommendations.
• Basic knowledge of information architecture, metadata, and taxonomy principles.
• Proficiency in translating merchandising and business strategies into tactical implementations and deliverables.
• Proven track record managing large, complex projects with precision and high execution standards.
• Ability to develop scalable frameworks and processes to ensure consistent, efficient program delivery.
• Comfortable balancing detailed hands-on tasks while maintaining a strategic overview.
• Experience managing multiple simultaneous projects in a fast-changing environment.
• Advanced proficiency with enterprise software and self-service tools for large-scale configuration and publishing.
• Ability to learn new technologies and digital product tools rapidly.
• Experience analyzing large datasets to derive actionable insights.
• Excellent communication skills for presenting complex ideas clearly to partners.
• Strong judgment in engaging and collaborating with appropriate stakeholders.
• Adept in building relationships across diverse cultures, geographies, and time zones to influence cross-functional teams and provide actionable recommendations.
• Confidently represent teams or organizational capabilities in cross-functional meetings.
• Minimum 10 years of experience in content merchandising operations, catalog curation, program management, or related disciplines.
• In-depth knowledge of entertainment industry trends specific to Korea, Japan, or India.
• Fluency in English, with proficiency in an additional APAC language preferred.
• Understanding of product development workflows.
• Experience in app-based environments is a strong advantage.
• Excellent organizational and project management capabilities.
• Self-motivated with the ability to work independently and manage ambiguity.
• Use of both qualitative and quantitative methods to define and measure success.
• A keen curiosity for industry trends and innovation, constantly questioning and learning.
• Commitment to fostering a collaborative, high-performing, and inclusive team culture aligned with Netflix’s values.

Encouraged Backgrounds

• Content Merchandising Specialists
• Digital Product Strategists
• Digital Operations Managers
• Catalog Managers
• Metadata Classification Experts
• Film and Television Authorities

Inclusion and Equal Opportunity

Netflix values inclusion and offers accommodations during the hiring process upon request. The company is an equal-opportunity employer that embraces diversity, ensuring no discrimination based on race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.