Specialist Omnichannel Execution - Area Visual Merchandiser

Role Overview

This role involves leading the uniform execution of visual merchandising and in-store communications to enhance the customer experience, emphasize brand narratives, and boost product sales across multiple retail locations. The position requires collaboration with in-store teams to ensure alignment with brand standards and involves managing training, audits, and the logistics of visual merchandising tools.

Key Responsibilities

• Implement optimal visual merchandising and in-store communication strategies to foster compelling customer journeys and highlight product and brand stories, maintaining consistency across store portfolios.
• Train, support, and inspire In-Store Visual Merchandisers to uphold high-quality execution in both direct-to-consumer and wholesale settings.
• Communicate brand and visual merchandising guidelines effectively to teams to promote accountability and consistent implementation in stores.
• Provide expert guidance on consumer flow, store layouts, capacity management, product arrangement, color schemes, mannequin presentation, and signage specifications.
• Analyze and report retail productivity metrics, offering management actionable insights for ongoing improvements.
• Leverage insights into customer profiles, retail key performance indicators, and omnichannel strategies to guide decision-making.
• Collaborate with omnichannel teams by sharing field-based store insights to tailor campaigns suited to specific store and market requirements.
• Ensure campaign readiness at the store level, including preparation of installation materials, documentation, and supplier liaison for omnichannel marketing deployments.
• Identify process improvements and opportunities to optimize operational and execution efficiencies jointly with retail operations and omnichannel teams.
• Coordinate audits and procurement of visual merchandising tools in partnership with relevant departments.
• Consolidate performance feedback on visual merchandising and campaigns for reporting to regional and global teams.
• Oversee seamless communication between omnichannel and retail operations teams to support aligned achievement of business goals.
• Lead the visual merchandising execution for new store openings, ensuring alignment with brand concepts and managing in-store teams.
• Drive brand success within key trade zones by auditing direct-to-consumer and wholesale touchpoints and providing training and support where needed.
• Engage with wholesale stakeholders to enhance consumer journeys and report competitive market analyses.

Skills and Experience

• A proactive mindset to strategize and communicate priorities effectively across multiple stakeholders.
• Excellent interpersonal and communication abilities suited for fast-moving, competitive environments.
• Solid understanding of retail environments, visual merchandising, marketing, and in-store presentation standards.
• Strong organizational skills with a focus on completing projects thoroughly and on time.
• Familiarity with retail KPIs to make commercially sound decisions while maintaining brand integrity.
• Capability to think strategically and translate sales and category data into merchandising tactics.
• Awareness of customer service standards and the ability to adapt quickly to dynamic settings.
• An inspirational and positive approach to fostering teamwork and collaboration.
• Ability to build and sustain effective working relationships with diverse teams and partners.
• Proficient English language skills in speaking, reading, writing, and comprehension.
• Advanced skills in PowerPoint and Excel for reporting and presentations.

Qualifications and Other Details

• Possession of 2 to 5 years of relevant experience within sports or fashion-focused retail environments, with an emphasis on customer and commercial priorities, or equivalent education and experience.
• Effective communication skills with customers and retail staff.
• Flexibility to work varied hours, including evenings, nights, and weekends, according to business needs.
• Capacity to manage multiple store locations.
• Valid driver’s license required.