Social Media Specialist

About the Company

Fisher & Paykel Appliances is a leading New Zealand brand known globally for its luxurious appliance design focused on people-centric innovation. Rooted in New Zealand's heritage and guided by values of authenticity, generosity, curiosity, and sustainability, the company is expanding in Auckland with a state-of-the-art campus spread across three key locations: Global HQ in Penrose, Distribution Centre in East Tāmaki, and the Global Experience Centre in Grey Lynn. These campuses illustrate the company's commitment to becoming the world's top premium appliance brand centered on human experience.

Role Overview

As a Social Media Specialist, you will be entrusted with directing and evolving Fisher & Paykel’s worldwide social media strategy. Your role involves producing captivating storytelling and content that resonate with diverse audiences, enhancing brand awareness, customer engagement, and supporting commercial aims via both paid and organic channels.

Key Responsibilities

• Spearhead the creation and execution of a unified global social media strategy aligned with brand identity and regional marketing goals.
• Collaborate with internal departments and external partners to develop engaging, brand-representative content, managing content calendars and ensuring punctual delivery across platforms.
• Foster active engagement by managing interactions on social media, partnering with customer experience teams, and maintaining influencer and stakeholder relationships.
• Analyze campaign performance and social media metrics, utilizing insights to optimize content and engagement continuously.
• Stay updated with emerging social media trends, platform innovations, and share insights to advance the marketing team's capabilities.

Candidate Profile

• Demonstrated expertise in crafting and executing social media strategies across multiple platforms.
• Experience handling both organic and paid social media campaigns.
• Exceptional copywriting and content planning abilities.
• Proficient with social media management tools like Sprout Social, Hootsuite, or analogous platforms.
• Strong analytical skills with experience leveraging data and Google Analytics to enhance campaign results.
• Experienced in nurturing influencer relationships and collaborating with external agencies.
• Excellent organizational skills with the capacity to juggle several priorities effectively.
• Passionate about digital marketing, creative content, and proactively following social media trends.

Additional Information

The role reports to the Head of Performance Marketing and requires collaboration across multiple teams and regions. Successful candidates ideally have experience with Paid Social advertising. Fisher & Paykel is an inclusive employer providing equal opportunity without discrimination.

Employee Benefits

• Competitive salary package
• Flexible working arrangements
• Continuous professional development and advancement opportunities
• Generous employee discounts on Fisher & Paykel and Haier products
• Complimentary parking at Auckland headquarters
• Subsidized café facilities on-site

Application Notes

Applicants are encouraged to submit their CV and a cover letter to share more about themselves beyond their resumes.