Social Media Manager

Job Location and Salary

This position is based in Kolkata with no options for remote work. The salary offers an in-hand compensation between ₹20,000 and ₹25,000, commensurate with experience.

Role Overview

We seek a dynamic Social Media Manager capable of handling multiple distinct brands across sectors such as Fashion, Finance, Healthcare, and Education. Your role is not limited to posting content but involves bridging the clients' vision with real-world digital strategies.

Key Responsibilities

• Develop innovative organic strategies that effectively expand brand reach and engagement by precisely targeting the appropriate audience.
• Create and maintain comprehensive monthly content calendars tailored to varying client profiles.
• Collaborate closely with clients and in-house teams to plan and conceptualize production shoots, defining the desired mood and messaging.
• Lead on-site shoots alongside the cinematographer, providing direction and creative input to ensure compelling results.
• Guide editors and designers by offering constructive feedback on content quality to enhance the final output.
• Manage client feedback and obtain approvals while maintaining professionalism and negotiation skills.
• Monitor posted content closely to analyze performance metrics and identify opportunities or shortcomings.

Essential Skills and Attributes

• Strong inquisitive mindset to ask meaningful questions and enhance content quality.
• Excellent research and creativity to identify emerging trends and untapped market opportunities.
• Proficiency in design and video literacy to assess the quality of graphics and edits effectively without direct hands-on editing.
• Exceptional time management skills to juggle demands from multiple clients efficiently.
• Sharp analytical abilities to interpret social media data and draw actionable insights.
• Outstanding people skills to manage client and team relationships with patience and persuasion.

Technical Competencies

• Familiarity with AI tools to streamline workflows, including ChatGPT and Midjourney.
• Competency in Microsoft Excel for data handling and visualization.
• Expertise in key social media platforms such as Instagram, Facebook, and YouTube.
• Understanding of social media algorithms beyond basic scheduling to optimize content reach strategically.

Application

Only candidates confident in delivering the outlined responsibilities and possessing the relevant skills should apply.