Search Engine Optimization Specialist

Role Overview

House of Leads is seeking a motivated SEO Specialist proficient in foundational search engine optimization and eager to explore advanced concepts like Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). This full-time position requires working from the office located in central Kolkata with a salary range of 18,000 to 22,000 INR monthly and a minimum experience of 1 to 2 years.

Primary Responsibilities

• Conduct keyword research targeting service pages, blogs, landing pages, and various website content.
• Optimize titles, meta descriptions, header tags, URLs, internal linking, and image alt attributes.
• Enhance existing website pages to improve organic search rankings and visibility.
• Perform competitor and SERP analysis at a fundamental level.
• Identify opportunities for new content and potential keyword gaps.
• Assist in structuring website content and internal linking strategies.
• Track keyword rankings and monitor organic traffic metrics.
• Support link-building and off-page SEO initiatives.
• Detect and address SEO issues such as broken links, duplicated content, and indexing problems.
• Carry out basic SEO audits and review technical SEO aspects including site crawling and indexing.
• Evaluate XML sitemaps, robots.txt, canonical tags, redirects, status codes, and Core Web Vitals.
• Collaborate with developers to communicate required SEO-related fixes.
• Utilize basic HTML and website structural knowledge to support SEO tasks.
• Optimize blogs and service pages in alignment with keyword targets and user search intent.
• Recommend content improvements such as headings, FAQs, and internal links.
• Assist in formulating SEO-friendly content outlines.
• Focus on Answer Engine Optimization by researching question-based queries, structuring Q&A content, and enhancing visibility in featured snippets and "People Also Ask" boxes.
• Support Generative Engine Optimization efforts by analyzing AI search presence, brand mentions on AI platforms like ChatGPT and Gemini, and enhancing entity and topical authority.
• Leverage SEO tools such as Google Search Console, Google Analytics/GA4, Keyword Planner, Ahrefs, Semrush, PageSpeed Insights, Screaming Frog, and AI tools like ChatGPT and Perplexity.

Required Skills and Competencies

• Solid grasp of basic SEO concepts including on-page and off-page optimization.
• Experience with keyword research and understanding search intent.
• Capability to analyze search engine results and competitor strategies.
• Basic technical SEO knowledge focusing on crawlability, indexing, and website structure.
• Strong research skills with proficiency in spreadsheet and SEO report handling.
• Familiarity with AI tools and AI-driven search methodologies is a plus.
• Effective written communication skills.
• Eagerness to learn and adopt cutting-edge SEO techniques, especially in AEO, GEO, and structured data implementation.

Performance Indicators

• Growth in keyword rankings and organic search impressions/clicks.
• Quality and effectiveness of on-page optimizations.
• Resolution of identified SEO problems.
• Enhancements in website content and indexing volume.
• Thoroughness in keyword and competitor research.
• Visibility improvement in question-based search results.
• Contributions to brand authority and AI search citation presence.
• Consistency and precision in all SEO execution activities.