Social Media Manager

About Markezzow

Markezzow is a creative agency specializing in marketing and branding, committed to crafting brands that resonate, engage their audiences, and grow meaningfully. The team integrates brand strategy, identity creation, social media, content production, advertising, and digital marketing to deliver impactful brand interactions. With a strong focus on strategic thinking, originality, and teamwork, Markezzow drives memorable marketing outcomes that emphasize lasting impressions over mere visibility.

Role Overview

The Social Media Manager will be a full-time, on-site role based in Ludhiana. The individual will be responsible for strategizing, producing, and disseminating content on various social media platforms while maintaining a cohesive brand voice and visual style. Daily activities include developing social media plans, scheduling content, enhancing content effectiveness, overseeing community engagement, tracking key performance indicators, managing campaigns, coordinating with creative teams, and staying current with platform trends and best practices. Collaboration with the broader marketing team is essential to ensure alignment with overarching brand and campaign objectives.

Key Responsibilities

• Formulate and implement social media strategies that align with brand goals.
• Schedule and publish content consistently across platforms such as Instagram, Facebook, LinkedIn, YouTube, and X.
• Monitor and optimize social media content performance and audience engagement.
• Track, analyze, and report on social media metrics to inform strategy adjustments.
• Coordinate closely with designers and copywriters to ensure brand consistency.
• Keep up-to-date with new features, trends, and best practices on social channels.
• Collaborate with the wider marketing team to integrate social media with broader campaigns.

Required Qualifications and Skills

• Proficiency in Social Media Marketing and Social Media Optimization (SMO) techniques.
• Strong communication and writing abilities for crafting compelling and brand-aligned messaging.
• Experience in content strategy including planning and managing editorial calendars.
• Familiarity with principal social networks and basic analytics to interpret campaign performance data.
• Excellent organizational skills, detail orientation, and capability to juggle multiple deadlines in a dynamic environment.
• Creativity coupled with a solid understanding of visual and verbal branding; experience collaborating with design teams is advantageous.
• Basic knowledge of digital marketing principles such as paid social advertising, audience segmentation, and A/B testing; prior experience in an agency setting is a plus.
• Educational background or equivalent experience in Marketing, Communications, Media, or a related discipline.