Social Media Manager - Instagram

About the Role

Become the driving force behind our Instagram presence, capturing everything that happens at our bridal and celebration wear store in Gurugram. You will create engaging content featuring garments, artisans, and brides, turning moments into captivating posts that attract views and shares.

Key Responsibilities

• Create and edit between 12 to 16 Instagram Reels monthly, including detailed garment shots, embroidery close-ups, styling tips, and behind-the-scenes footage with our artisans.
• Develop and manage the monthly content calendar covering Reels, carousels, and Stories.
• Craft engaging captions and hooks that reflect the brand voice, while managing hashtags, SEO, and trending audio.
• Respond promptly to all direct messages and comments, converting inquiries into store visits.
• Coordinate photoshoots alongside models, photographers, and styling professionals.
• Prepare monthly reports analyzing reach, saves, shares, profile visits, and DM conversion rates to appointments.

Candidate Requirements

• Possess 2 to 4 years of experience managing Instagram accounts for brands, preferably within fashion, jewellery, beauty, or lifestyle sectors.
• Provide a portfolio showcasing Reels you personally shot and edited.
• Proficient in using CapCut, Premiere Rush, and Canva; skilled in shooting with an iPhone.
• A keen aesthetic sense for framing, lighting, and colour to highlight embroidery and make it appear luxurious.
• Fluent in both English and Hindi, capable of creating captions and communicating with brides effectively.
• Experienced with Meta Business Suite and Instagram Insights.

Additional Advantages

• Familiarity with bridal or wedding markets.
• Basic skills in photo retouching.
• Experience collaborating with influencers and wedding vendors.
• History of growing Instagram accounts from a small follower base.

Compensation and Work Conditions

• Monthly salary ranging from ₹30,000 to ₹45,000, with potential for higher pay for exceptional portfolios.
• Allocated budget and equipment for shooting content.
• Enjoy creative autonomy within a growing brand.
• Work schedule is six days a week.

Location

This position is based at our Gurugram locations: DT Mega Mall (Golf Course Road) and Sector 11 studio.