Social Media Manager

About the Role

PAL Digital Marketing Company in Dubai is seeking an inventive and highly organized Social Media Manager to enhance its agency team. This position suits individuals with strong expertise in social media strategy, content planning, brand communication, client collaboration, and staying abreast with digital marketing trends.

Key Responsibilities

• Oversee and manage social media profiles for multiple clients simultaneously.
• Design monthly content schedules for platforms such as Instagram, Facebook, TikTok, LinkedIn, and others.
• Conceptualize content themes, campaign ideas, and creative directions.
• Craft impactful captions, hooks, and social media texts when necessary.
• Produce simple designs using Canva for posts, stories, presentations, and updates.
• Liaise efficiently with graphic designers, video editors, photographers, and account managers.
• Develop thorough briefs for various social media formats including static posts, carousels, reels, stories, and advertisements.
• Investigate emerging trends, competitors' strategies, and platform innovations.
• Tailor content creation aligning with each client’s brand personality, target audience, and business objectives.
• Schedule and publish posts across designated social media channels.
• Engage with audiences by monitoring comments, messages, and overall community interactions.
• Review and approve creatives, captions, and layouts prior to client sharing or public posting.
• Measure content effectiveness and suggest improvements based on analytics.
• Collaborate with paid advertising teams to contribute creative input for Meta Ads and broader social campaigns.
• Participate in client meetings as necessary and interpret client feedback accurately.
• Ensure timely delivery of all content in accordance with the monthly strategy.
• Maintain brand consistency across all social media outputs.

Candidate Requirements

• Prior experience as Social Media Manager or Executive, preferably within a marketing agency.
• Comprehensive understanding of key platforms: Instagram, TikTok, Facebook, LinkedIn, and related digital trends.
• Capability in constructing content calendars and campaign blueprints.
• Strong writing skills for captions and social posts.
• Basic graphic design abilities, proficient in Canva.
• Knowledge of design principles including layouts, brand colors, typography, and visual aesthetics.
• Insight into branding strategies, audience behavior, and digital content formats.
• Competent in multitasking across several client accounts and deadlines.
• Excellent coordination with creative teams, editors, and internal staff.
• Basic familiarity with Meta Ads, influencer marketing, and analyzing content performance considered an asset.
• Organized, creative, detail-focused, and accountable work approach.
• Fluency in English communication.
• Adept at managing client feedback and executing revisions clearly.
• Remain current with social media trends, especially evolving reels formats and content styles.

Preferred Experience

• Agency environment experience strongly favored.
• Client exposure in sectors like Food & Beverage, hospitality, real estate, restaurants, beauty, wellness, lifestyle, and service-oriented businesses is advantageous.
• Portfolio showcasing previous social media projects highly encouraged.
• Samples of Canva designs or creatives are beneficial.

Why Join PAL DMC?

Join PAL DMC to collaborate with a diverse range of clients across various sectors including F&B, hospitality, and real estate. Engage in a dynamic, expanding marketing agency where your creativity, strategic planning, and execution directly contribute to client achievements and brand progression.

Compensation

The salary package is based on the candidate’s experience, skill set, portfolio quality, and marketing industry knowledge.