Social Media Executive

About the Role

LEGOLAND® Dubai Resort invites a dedicated and enthusiastic Social Media Executive to lead the management of its social media platforms, crafting engaging digital narratives that captivate family audiences. This full-time onsite position involves orchestrating content creation, community engagement, and collaborative initiatives to foster a vibrant and positive online community that showcases the resort's experiences and events.

Primary Responsibilities

• Oversee active, brand-aligned social media engagement across Instagram, TikTok, Snapchat, Facebook, YouTube, LinkedIn, and X.
• Design and implement monthly content calendars harmonized with business objectives, seasonal themes, and brand standards.
• Create, curate, and share compelling content that embodies LEGOLAND®'s brand voice to resonate with families.
• Execute continuous community management, including monitoring interactions and promptly addressing customer inquiries with empathy and clarity, escalating when necessary.
• Maintain brand positivity and sustain audience engagement, particularly during low operational activity periods.
• Stay informed on social media trends and platform enhancements to capitalize on new organic engagement avenues.
• Collaborate with content creators and influencers, managing partnerships from initiation to delivery, while supporting PR campaigns and events.
• Coordinate social media initiatives for major seasonal campaigns and assess organic campaign effectiveness with relevant stakeholders.
• Support operational teams during critical phases, aligning social media efforts with overall business goals and ensuring exemplary guest experiences.
• Generate monthly analytical reports detailing metrics such as follower growth, engagement rates, reach, and sentiment analysis to guide content strategy adjustments.

Required Skills and Experience

• At least 2 years in social media management or digital communications, with preference for candidates with 3+ years demonstrating expertise in community engagement, content creation, influencer relations, and performance analysis.
• Background in hospitality, entertainment, tourism, retail, or intellectual property-driven brands is favorable.
• Proficiency and understanding of best practices on major social platforms including Instagram, TikTok, Snapchat, Facebook, YouTube, LinkedIn, and X.
• Creative flair and ability to proactively identify and utilize emerging trends for social-first content.
• Strong command of English communication, both written and verbal; Arabic language skills are an asset.
• Customer-oriented mindset capable of managing and resolving guest interactions effectively.
• Experience coordinating with influencers, content producers, media, or VIP stakeholders.
• Excellent organisational, planning, and time management capabilities.
• Confidence in reviewing and guiding creative content production.
• Proficiency in social media management platforms and analytics tools to monitor and evaluate content performance.
• Effective interpersonal skills suitable for cross-departmental collaboration.

Work Environment and Flexibility

This role requires adaptability to a dynamic social media landscape that operates continuously. The candidate should be prepared to adjust to evolving priorities, address immediate community needs, and participate in onsite events or weekend activities as needed, with compensatory time off provided when applicable.

Additional Information

Joining LEGOLAND® Dubai Resort offers an opportunity to contribute creatively to an iconic family brand, enhancing its online presence and guest interactions. The role is ideal for individuals passionate about social media, eager to innovate, and enthusiastic about creating impactful digital experiences that engage families globally.