Social Media Executive

About the Company

CY AND T TECH PRODUCTS is an expanding multi-brand enterprise currently managing three brands: COZI CLOUD, BUTTERFEEL, and RYKRA, with plans to add more brands to its portfolio.

Role Summary and Responsibilities

• Oversee and regularly update the company’s Shopify and other direct-to-consumer (D2C) websites.
• Create and manage product pages, collections, banners, promotional offers, and other website content.
• Conduct keyword research for products, categories, blogs, and customer search trends to enhance SEO.
• Optimize on-page SEO elements including titles, meta descriptions, URLs, headers, images, and internal linking structure.
• Develop and publish SEO-optimized blog posts addressing product-related issues, solutions, and topics of customer interest.
• Monitor site metrics using Google Analytics and Google Search Console to evaluate website health and performance.
• Identify and assist in fixing broken links, indexing problems, and fundamental technical SEO challenges.
• Increase website traffic, search engine visibility, user experience, and conversion rates.
• Plan monthly social media content calendars for platforms such as Instagram, Facebook, Pinterest, and YouTube.
• Craft social media captions, promotional copy, hashtags, and campaign content.
• Schedule and publish posts, reels, stories, and product updates across social media channels.
• Collaborate with graphic designers and video editors to produce social media creative assets.
• Engage with followers by responding to comments and messages to sustain brand interaction.
• Track and report on the performance of websites, SEO initiatives, and social media campaigns.
• Analyze competitors, monitor content trends, and explore new digital growth opportunities.
• Manage digital content for existing and forthcoming brands including COZI CLOUD, BUTTERFEEL, and RYKRA.

Candidate Profile and Requirements

• Possess 6 to 12 months of experience in D2C website management, SEO, or social media marketing.
• Proficient with Shopify or WordPress platforms.
• Good understanding of keyword research, on-page SEO techniques, and basic technical SEO aspects.
• Experience using Google Search Console and Google Analytics for monitoring site performance.
• Experience managing social media accounts such as Instagram and Facebook.
• Ability to create clear, engaging, and SEO-optimized content.
• Basic skills with Canva are preferred.
• Knowledge of e-commerce and D2C customer behavior is an advantage.
• Strong English writing skills, creativity, and attention to detail.
• Capability to handle multiple brands, websites, and content schedules simultaneously.
• Candidates should be ready to showcase previously managed websites, SEO reports, blogs, or social media platforms.
• Immediate joiners and local candidates near the workplace will be given preference.

Job Details and Additional Information

• Position type: Full-time, onsite work from office.
• Salary range: 20,000 to 28,000 INR per month.
• No security deposit or joining fee is required.