Social & Content Director

Overview

At ZURU Social & Content Creative, we blend strategy, storytelling, technology, craftsmanship, and imagination to craft compelling content that captivates audiences globally. Within our Baby portfolio, you will collaborate with renowned brands like Millie Moon, Rascals, Hey Tiger, Night Pants, and Era.

Role Summary

We are seeking an experienced senior social and content leader to spearhead creativity and strategic direction, managing a team while engaging directly with brand marketing and business leaders to champion exceptional content standards. You will lead social and digital creative outputs for the Baby portfolio, oversee paid and organic content strategies, and guide your team from concept to delivery to ensure excellence.

Key Responsibilities

• Develop and implement comprehensive social and content strategies across all Baby portfolio brands, focusing on both paid and organic channels.
• Lead ideation and execution of brand campaigns aligned with marketing objectives and goals for each brand.
• Direct creative delivery by providing thorough feedback on team outputs, ensuring high-quality standards from concept through final output.
• Collaborate with senior leaders across Brand Marketing, Design, Digital, Brand Engagement, and the Executive Creative Director to maintain alignment with overall brand visions.
• Manage and mentor a team of over five social and creative professionals; set clear expectations and lead performance and development discussions.
• Work collaboratively with Paid Media and Digital teams to analyze media results and optimize content and campaign performance continuously.
• Own strategic content direction for owned social platforms including Facebook, Instagram, TikTok, and YouTube for all Baby brands.
• Conduct regular reporting and competitive content benchmarking to ensure the portfolio remains ahead of trends and platform evolution.
• Support localization efforts by adapting content and campaigns for specific markets in sync with market leadership.

Required Skills & Experience

• At least eight years of experience in social, content, or digital creative fields, including leadership of social/content or creative teams in a social-first environment.
• Experience working with baby, parenting, FMCG, or family-centered brands either in-house or agency side is essential.
• Proven ability to set and execute paid social content strategies and refine creative based on media performance data.
• Advanced knowledge and hands-on expertise with Meta (Facebook), TikTok, and YouTube platforms, including analytics tools.
• Extensive experience directing both video and static content at scale, managing cross-market initiatives and localized adaptations.

Leadership Qualities and Mindset

• Strong team leadership skills with a focus on mentoring intermediate and junior members and confidently handling performance reviews.
• Process-oriented approach; establishes and enforces best practices to maintain organized team operations.
• Exceptional cultural awareness; anticipates trends and platform shifts before widespread recognition.
• Passionate about quality; sets and maintains high creative standards consistently, including personal work.

Why Join ZURU?

• Opportunity to set creative and content direction across five of the fastest-growing baby brands, connecting with global parents and caregivers.
• Lead and develop a talented team of five or more from the outset, shaping careers as well as campaigns.
• Access to executive-level collaboration with the Executive Creative Director and Senior Marketing leaders, influencing broader brand strategies.

Additional Information

Applications are being reviewed actively, and suitable candidates will be contacted by our Talent team directly. Please note that ZURU does not engage recruitment agencies for this role; all hiring is done internally. Unsolicited CV submissions without prior agreement will not be considered, and no fees will be paid.