Senior Technical SEO Manager

Role Overview

As a Senior Technical SEO Manager at Xero, you will be responsible for leading the technical SEO strategy and managing the SEO analytics team for the xero.com website. Your key objective will be to ensure optimum discoverability, accurate measurement, and continual improvement across traditional search engines and emerging AI answer engines.

Key Responsibilities

• Conduct comprehensive technical SEO audits for Xero's marketing website across multiple regions, prioritizing issues based on business impact.
• Develop and manage a clear, actionable technical SEO roadmap ensuring stakeholder alignment.
• Collaborate closely with engineering and marketing technology teams to implement SEO best practices and execute necessary fixes.
• Own the SEO analytics function by designing automated reporting systems that distill complex search data into strategic insights for stakeholders.
• Leverage AI-driven tools and agents to automate SEO workflows, enhancing scale and speed of analysis and delivery.

Team & Work Environment

You will join Xero's in-house SEO team comprising content marketing, SEO, and AEO specialists, reporting directly to the Head of SEO. The team embraces AI-native workflows, custom tool development, continuous learning, and innovative problem-solving in partnership with engineering and marketing operations teams. Flexible work arrangements include both hybrid and fully remote options within Australia and New Zealand.

Candidate Profile

• Extensive hands-on experience in technical SEO, including expertise in crawl and indexation, internationalization, rendering, schema markup, and site architecture.
• Significant SEO experience, especially in technical SEO roles, preferably within SaaS, technology brands, or multinational e-commerce companies.
• Strong capabilities in SEO analytics and reporting frameworks, with proficiency in industry tools such as Screaming Frog, Ahrefs, and the Google suite.
• Practical experience with AI technologies, including building agents or automations to streamline SEO tasks.
• Systems thinking aptitude, understanding how technical SEO decisions influence content, product, and business outcomes.
• Proven ability to work cross-functionally and translate complex technical requirements into actionable engineering briefs.

Additional Information

If your experience does not exactly match the description, Xero encourages you to apply based on your skills, dedication, and the unique perspective you can bring to enhance their culture and team.