Senior Public Relations Executive

Overview

We are seeking a motivated and innovative Senior Public Relations Executive to contribute to designing and implementing comprehensive communication strategies. The PR function serves as a key growth catalyst for our organization, and this role aims to enhance our brand reach and influence. Candidates with experience in both media agencies and in-house PR teams, as well as proficiency in influencer engagement, are highly encouraged to apply. The ideal applicant will be adept at aligning business, brand, and cultural priorities with compelling communication approaches that foster brand loyalty and advocacy while promoting the LifeWear philosophy.

Responsibilities

• Contribute to creating and running PR campaigns that generate favorable media attention and fortify brand reputation.
• Prepare and disseminate press communications including releases, Q&A documents, briefing kits, and related materials.
• Manage media contacts, schedule pitching efforts, and organize press events and interviews.
• Conduct daily monitoring of media coverage, compile sentiment analysis, and produce insightful reports.
• Maintain and develop influencer and ambassador relationships, handling product seeding and event coordination.
• Analyse qualitative and quantitative feedback to prepare management reports.
• Collaborate with external partners for joint campaigns and event activations supporting community engagement.
• Assist in executing sustainability projects and monitor their progress and impact.
• Promote internal communications related to corporate announcements and brand ethos.
• Ensure communication strategies align with global teams and frameworks.
• Develop presentations and briefing materials for management reviews.

Qualifications and Experience

• Strong capacity to link communication efforts directly to business performance outcomes.
• Extensive knowledge of the Singaporean media and influencer environment, with an existing network being a plus.
• Previous work experience in both agency and corporate in-house roles is beneficial.
• Proven ability to generate innovative ideas, challenge established methods, and pursue high-impact results.
• A proactive, results-oriented mindset with operational excellence.
• Demonstrated leadership capabilities including managing teams and influencing stakeholders in dynamic settings.
• Academic qualification: Bachelor's degree in Business or Communications.

What We Offer

• An environment that fosters leadership, supports unconventional career pathways, and encourages daring, visionary thinking.
• Competitive pay structure and opportunities for professional growth.
• A mission-driven culture focused on making a meaningful difference.