Senior Public Relations Executive - BFSI

About Concept PR and the Role

Concept PR India Ltd is a prominent independent public relations and strategic communications agency in India, specialising in fostering impactful reputations and meaningful dialogues for top organisations. Their BFSI practice serves a broad spectrum of clients in Banking, NBFCs, Insurance, Fintech, Wealth and Asset Management, Capital Markets, and Financial Services.

They are seeking a motivated Senior PR Executive with 2 to 4 years of experience to join their Mumbai office. This role entails working collaboratively with account managers and senior colleagues to craft compelling stories, engage the media effectively, and implement strategic communication initiatives for leading financial services brands.

Key Responsibilities

• Develop and sustain strong relationships with journalists across business, financial, mainstream, digital, and trade sectors.
• Proactively pitch relevant story ideas and coordinate media interactions such as interviews, briefings, and engagements.
• Monitor journalists’ needs to seize media opportunities for clients.
• Acquire deep familiarity with the BFSI sector including its subdomains – Banking, NBFCs, Insurance, Fintech, Mutual Funds, Wealth/Asset Management, and Capital Markets.
• Keep abreast of financial markets, business news, economy, regulations, and trends to identify PR openings.
• Create high-quality PR content like press releases, media pitches, alerts, thought-leadership pieces, interview briefs, Q&As, messaging documents, and corporate announcements.
• Support client servicing by understanding requirements, attending client meetings, managing deliverables, and maintaining regular communication.
• Assist in the development of thought leadership programs for senior executives and identify opportunities for their media presence.
• Track and report media coverage, competitive communications, and BFSI industry conversations, preparing summaries and analysis.
• Collaborate with team members to deliver quality outputs on time, while mentoring junior colleagues and contributing innovative ideas.

Candidate Profile

• 2 to 4 years’ experience in Public Relations, Corporate Communications, or Strategic Communications, with prior BFSI client exposure preferred.
• Good knowledge of business and financial media and established media contacts is advantageous.
• Excellent command of English writing and editing, with the ability to simplify complex financial topics into engaging narratives.
• Strong skills in media pitching, relationship building, client handling, multitasking, and deadline management.
• Detail-oriented, proactive, and comfortable working in fast-paced PR agency settings.
• Curious and passionate about PR and business media, understanding news relevance, media dynamics, and client objectives.

Why Join Concept PR?

• Work with prestigious BFSI and financial services clients and senior industry leaders.
• Gain hands-on experience in financial PR, media relations, thought leadership, and reputation management.
• Develop meaningful media connections and collaborate with seasoned PR professionals.
• Advance your career with opportunities to manage larger accounts and grow into leadership roles.
• Engage in a dynamic workspace that values creativity, initiative, and employee performance.