Senior PPC Specialist

About the Role

We are seeking a seasoned Senior PPC Specialist based in Gurugram, Haryana, to lead high-budget paid advertising campaigns across various digital platforms. This full-time position requires hands-on expertise in strategizing, executing, and optimizing campaigns primarily on Google, Meta, LinkedIn, and Microsoft Ads to maximize returns and generate qualified leads for diverse business verticals.

Key Responsibilities

• Plan and implement comprehensive paid marketing strategies across multiple digital channels (Google Ads, Meta Ads, LinkedIn Ads, Microsoft/Bing Ads).
• Manage substantial advertising budgets and build scalable lead generation and customer acquisition initiatives.
• Establish campaign performance metrics such as Cost Per Lead (CPL), Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Return on Investment (ROI), Click-Through Rate (CTR), and Conversion Rate Optimization (CRO).
• Conduct advanced keyword research, competitive analysis, and detailed audience segmentation.
• Design and execute A/B testing on ad creatives, landing pages, audience targeting, and bidding strategies.
• Utilize smart bidding methods, automated rules, scripting, and AI-driven suggestions to optimize campaigns.
• Monitor daily campaign metrics, adjusting strategies to maximize conversions.
• Manage remarketing and retargeting campaigns effectively across platforms.
• Implement and maintain conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Ads Conversion Tracking, Meta Pixel, and LinkedIn Insight Tag.
• Create performance dashboards using Looker Studio (Google Data Studio).
• Analyze attribution models and customer journeys to enhance marketing effectiveness.
• Collaborate closely with SEO, content, design, sales, and product teams to develop integrated campaigns.
• Prepare detailed weekly and monthly performance reports for senior leadership.
• Stay informed on emerging trends in digital advertising, privacy laws, and platform updates.

Required Qualifications and Skills

• 5 to 8 years of solid experience in performance marketing and PPC campaign management.
• Expertise with Google Ads (Search, Display, Performance Max, Shopping, YouTube), Meta Ads Manager, LinkedIn Campaign Manager, and Microsoft Ads.
• Deep understanding of marketing metrics including CPL, CAC, ROAS, ROI, CTR, and CRO.
• Hands-on proficiency with Google Analytics 4, Google Tag Manager, Looker Studio, Search Console, and Google Merchant Center.
• Strong skills in remarketing, audience segmentation, funnel optimization, lead generation, and conversion tracking.
• Experience managing bid strategies such as Manual CPC, Target CPA, Target ROAS, and Maximize Conversions.
• Outstanding analytical abilities with expertise in data interpretation.
• Excellent communication and stakeholder management capabilities.

Preferred Qualifications

• Experience handling monthly advertising budgets exceeding ₹20 Lakhs (~INR 2 million).
• Background in B2B SaaS, IT services, technology, or lead generation industries.
• Familiarity with CRM systems like HubSpot, Salesforce, Zoho CRM, or comparable platforms.
• Knowledge of marketing automation tools and AI-powered campaign optimization.
• Basic awareness of SEO and content marketing to support integrated campaigns.

Certifications

• Google Ads Search Certification
• Google Ads Display Certification
• Google Analytics (GA4) Certification
• Meta Certified Media Buying Professional
• LinkedIn Marketing Solutions Certification

Educational Requirements

Bachelor's degree in Marketing, Business Administration, Computer Applications, or related discipline required. An MBA in Marketing or a Digital Marketing Certification is preferred.

Additional Information

This is a full-time role located in Gurugram, Sector 43, with a 5-day working week operating from office premises.