Senior Performance Marketing Executive - E-commerce & Growth

About Digify Digital

Digify Digital is a distinguished digital marketing agency providing a broad spectrum of services such as paid media, UI/UX design, digital strategy, and eCommerce marketing. The team is dedicated to delivering outstanding digital experiences throughout the consumer journey. The agency collaborates closely with clients to foster measurable growth, enhance performance, and increase brand presence. Joining Digify Digital means engaging in a performance-driven environment emphasizing innovation, teamwork, and ongoing enhancement.

Role Overview

The Senior Performance Marketing Executive will take charge of managing and optimizing performance marketing initiatives across paid channels to boost eCommerce sales, customer acquisition, and overall return on investment. Based in Dubai, this full-time, on-site position entails devising and implementing digital marketing strategies, leveraging data insights for ongoing campaign optimization, and overseeing budgets to satisfy defined performance goals. The role also involves analyzing markets and competitors, collaborating with creative and development teams to refine landing pages and user experiences, and generating comprehensive performance reports with actionable recommendations. The candidate will serve as a liaison between clients and internal teams to ensure transparent communication regarding campaign objectives, key metrics, and growth potentials.

Required Qualifications and Skills

• Expertise in market planning and marketing strategy formulation to deliver high-impact performance marketing campaigns.
• Strong market research capabilities for evaluating industry trends, competitive landscape, and consumer behavior to support data-driven strategies.
• Excellent communication and sales skills to effectively share insights, cooperate with stakeholders, and contribute to revenue targets.
• Proven experience in managing performance marketing efforts in the eCommerce sector, including paid search, social media advertising, and remarketing techniques.
• Competence with analytics and advertising tools such as Google Ads, Meta Ads, Google Analytics, and eCommerce tracking technologies.
• Analytical aptitude with a focus on key performance indicators including ROAS, CPA, CTR, and conversion rates, enabling informed campaign adjustments.
• Capacity to operate efficiently on-site in Dubai, handling multiple campaigns concurrently within tight deadlines and a dynamic setting.
• Bachelor’s degree in Marketing, Business, Digital Media, or a related discipline; prior experience in an agency or eCommerce environment is advantageous.