Senior Digital Marketing Executive - E-commerce

About Digify Digital

Digify Digital is a prestigious agency specializing in digital marketing, offering a wide array of services such as paid media, UI/UX design, digital strategies, and e-commerce marketing. The team is dedicated to crafting exceptional digital experiences throughout the entire consumer journey. They collaborate with clients to accelerate measurable growth, enhance performance, and increase brand awareness. Working here means being part of an innovative, collaborative, and continuously improving environment focused on results.

Role Overview

We are seeking a hands-on Performance Marketing Specialist with solid expertise in managing and optimizing e-commerce campaigns on Google and Meta platforms. This role is highly specialized and focused specifically on driving profitable online sales, analyzing campaign results, and achieving ongoing improvements in Return on Advertising Spend (ROAS). This is not a generalist social media or digital marketing position.

Key Responsibilities and Requirements

• Extensive practical experience managing Google Shopping campaigns.
• In-depth knowledge of Google Performance Max, Search, and remarketing campaigns.
• Proficient management of Google Merchant Center and product feed optimization.
• Strong background in Meta e-commerce campaigns including Advantage+ Shopping Campaigns, Catalog/Dynamic Product Ads, retargeting, and prospecting.
• Comprehensive understanding of the e-commerce funnel stages: attracting traffic, product views, adding to cart, checkout process, and final purchase.
• Expertise in performance metrics such as ROAS, Cost Per Acquisition (CPA), conversion rates, average order value (AOV), and customer acquisition costs.
• Skillful in analyzing campaign data to determine conversion drivers and blockers.
• Familiarity with tracking tools including GA4, Meta Pixel, and Conversion API.
• Capability to test and optimize audiences, creative content, promotional offers, landing pages, and product selections.
• Competent in managing budgets and scaling successful campaigns while maintaining efficiency.
• Candidates with experience managing established e-commerce brands with substantial monthly advertising budgets are especially preferred.

Application Requirements

• Details of e-commerce brands or accounts managed.
• Approximate monthly budget sizes handled.
• Experience with Google Shopping and Performance Max campaigns.
• Experience with Meta Shopping and Catalog campaigns.
• Examples illustrating increases in ROAS or revenue growth.

Qualifications and Skills

• Proven experience in performance marketing for e-commerce covering paid search, paid social, and remarketing efforts.
• Strong proficiency with analytics and advertising platforms such as Google Ads, Meta Ads, Google Analytics, and e-commerce tracking tools.
• Analytical mindset adept at interpreting crucial KPIs including ROAS, CPA, click-through rates, and conversion rates to optimize campaigns.
• Ability to operate effectively onsite in Dubai, handling multiple campaigns within tight deadlines in a dynamic environment.
• Relevant bachelor's degree in Marketing, Business, Digital Media, or related domain; experience in agencies or e-commerce sectors is advantageous.