Senior Media Activation Executive - Display & Programmatic

About WPP Media

WPP Media, an AI-powered media unit of WPP, is dedicated to providing clients with actionable media insights through data-driven, creative, and partnership-driven strategies. Through the WPP Open platform and Open Intelligence, the team delivers measurable campaign impact and transformational growth for leading global brands.

Role Overview

The Senior Media Activation Executive will be a vital part of the APAC programmatic team, responsible for the end-to-end planning, setup, and execution of programmatic media campaigns across multiple countries. Campaign goals range from brand awareness and consideration to direct response outcomes such as acquisition and return on ad spend. The role requires management of both real-time bidding and guaranteed media buys via DSPs across open exchanges and direct publisher deals.

Key Responsibilities

• Manage one primary account with programmatic activities spanning several APAC markets.
• Independently handle multiple campaigns simultaneously while supporting others as needed.
• Allocate 100% focus to assigned campaigns ensuring timely execution.
• Oversee programmatic media plans, campaign wrap-ups, and milestone reports adhering to best practices and client communication strategies.
• Ensure campaigns are launched promptly, following platform guidelines related to naming conventions, insertion orders, frequency caps, and prebid setups.
• Maintain consistent daily and weekly task completion including pacing checks and client reporting.
• Achieve campaign KPIs such as 65% viewability and 95% pacing by quarter-end; proactively report any pacing risks.
• Develop understanding of media planning concepts (reach, frequency, channels, formats) and inventory/data sources.
• Track detailed campaign performance metrics at sub-campaign levels.
• Expand knowledge of related fields including data strategy, analytics, ad operations, and media planning.
• Gain familiarity with APAC-specific programmatic/ad-tech environments encompassing publishers, data vendors, and technology platforms.
• Understand the full campaign life cycle and programmatic's strategic role within it.
• Communicate progress, challenges, and escalations effectively to management.
• Exhibit ability to prioritize workload independently with minimal supervision.

Candidate Profile and Requirements

• Exceptional attention to detail with strong organizational abilities.
• Excellent interpersonal skills with a talent for building and managing professional relationships.
• Strong analytical mindset comfortable working with raw data to derive insights and actionable recommendations.
• Proficient in Microsoft Excel skills including pivot tables and VLOOKUP functions.
• Genuine interest in programmatic advertising, ad-tech, and mar-tech innovations.
• Passionate about digital marketing with acute awareness of industry trends.
• Previous experience in programmatic or ad-tech environments such as agencies, trading desks, or DSP firms is advantageous.
• Experience using enterprise DSPs like DV360, The Trade Desk, or MediaMath is preferred.
• Familiarity with Google advertising stack is a plus.
• Comfortable leveraging AI technologies to enhance workflow automation and campaign efficiency.

Work Environment & Benefits

WPP Media fosters an inclusive, collaborative culture focused on growth, creativity, and well-being. Employees benefit from global network access, professional development support, and a diverse range of resource groups. The company offers competitive medical, dental, vision insurance, group retirement plans, paid time off, mental health awareness initiatives, and partner discounts. The working model encourages approximately four days in-office per week, with flexibility and accommodations available upon request.

WPP Media is committed to equal opportunity employment, embracing diversity without discrimination. Candidates will be contacted only if selected for interviews. Privacy policies govern the processing of candidate information.