Manager, Media Planning

About WPP Media

WPP Media serves as the AI-driven media arm of WPP, integrating media, data, and partnerships to create personalized creative solutions at scale. Leveraging the WPP Open marketing platform and Open Intelligence, it enables clients to understand precisely how their media investments perform across channels.

Role Overview

The Singapore Clients Team seeks an experienced Senior Manager to oversee a set of strategic client accounts. This role acts as a trusted advisor and key integrator across specialist teams and local markets. Responsibilities encompass managing the entire media campaign lifecycle including integrated cross-channel strategy, planning, execution, optimization, and financial governance. The manager will align client business objectives with innovative media solutions spanning digital biddable and traditional channels, while driving client satisfaction, account profitability, and operational excellence alongside mentoring junior team members.

Primary Responsibilities

• Forge and sustain strong executive client relationships based on trust and clear communication, acting as the main contact and resolving escalations promptly.
• Gain deep insights into clients’ business models, market environments, competition, and growth drivers across luxury, financial services, FMCG, and wine & spirits sectors.
• Lead strategic planning sessions, quarterly business reviews, and campaign roadmap development to translate client goals into effective media strategies.
• Identify and pursue account growth opportunities, new revenue channels, and ensure sustained client retention.
• Design comprehensive media plans incorporating digital (Search, Social, Programmatic) and traditional media (TV, Print, Radio, OOH/DOOH, Cinema, Digital IOs).
• Establish clear, measurable KPIs aligned with client investment priorities and brand strategy.
• Collaborate with internal specialists across planning, investment, activation, content, and analytics to deliver unified, data-driven communications.
• Ensure flawless campaign execution with accurate launches, quality controls, thorough documentation, and audit compliance.
• Coordinate local and regional teams plus external partners to maintain delivery consistency, optimize processes, and adhere to agency standards.
• Serve as operational escalation point to resolve issues related to delivery, billing, technology, and implementation with internal and external stakeholders.
• Manage account P&L including revenue forecasting, controlling scope, and complying with commercial contracts.
• Oversee media budgets, including allocation, expenditure tracking, reconciliations, invoicing, credit notes, and accrual management with transparent client reporting.
• Work with Finance and Operations to ensure timely billing, revenue recognition, and preemptively address financial discrepancies.
• Analyze campaign outcomes using analytics tools such as Google Analytics, Adobe Analytics, PowerBI, Clear Decisions, and Evogenious (specialized TV analytics) to extract actionable insights.
• Lead A/B testing and experimentation initiatives aimed at improving conversion rates, engagement, and ROI.
• Produce tailored, executive-level performance reports and strategic recommendations demonstrating campaign value.
• Mentor and coach junior team members, fostering skill development and knowledge sharing.
• Promote collaboration between media owners, technology vendors, creative agencies, procurement, and internal teams.
• Cultivate a performance-driven, inclusive team culture emphasizing accountability and continuous growth.

Candidate Profile

• Minimum 6 to 7 years’ experience in media planning and client servicing within integrated advertising, particularly with Singapore and regional market exposure.
• Strong familiarity with biddable digital channels and solid experience in non-biddable media with a focus on premium lifestyle and luxury categories.
• Proficient in the use of analytics and reporting platforms such as Google Analytics, Adobe Analytics, PowerBI, Excel, Clear Decisions, and Evogenious.
• Possess commercial acumen with expertise in media calculations, financial stewardship including reconciliations and billing, contract management, and ensuring account profitability.
• Exceptional communication skills for presentations, negotiations, and managing executive-level client relationships.
• Demonstrated leadership capability with a track record of mentoring junior staff in a fast-paced setting.

Core Skills and Competencies

• Strategic client leadership and consultative advisory skills.
• Expertise in integrated media planning combining performance-led and traditional media.
• Financial insight with robust budget management and scope control abilities.
• Operational discipline ensuring process excellence and multi-stakeholder coordination.
• Team leadership focused on talent development and cross-functional collaboration.

Success Criteria

• High client satisfaction measured by Net Promoter Scores and contract renewals.
• Achievement of revenue targets and maintaining accurate financial forecasts with strong margins.
• Operational precision with zero significant financial or billing errors and full compliance with governance.
• Surpassing campaign KPIs supported by continuous testing and data-driven optimization.
• Positive team engagement and progressive skill enhancement among mentees.

Work Environment and Benefits

WPP Media fosters employee growth and creativity through its global networks, frequent knowledge-sharing events, and resource groups. Benefits include competitive health coverage, generous paid leave, discounts with partner organizations, and mental health awareness initiatives. The company embraces a hybrid model encouraging office presence approximately four days weekly to fuel collaboration. Flexible arrangements can be discussed as needed. WPP Media is committed to equal opportunity and cultivating an inclusive workplace culture.

Additional Information

While applications are appreciated, only shortlisted candidates will be contacted for interviews. The company maintains a privacy policy detailing how applicant information is handled.