- Experience
- 8+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 1 week ago
- Work mode
- In office
- Education
- Bachelor's degree in business or related field; MBA preferred
- Eligibility
- Open to candidates with significant multinational marketing experience, particularly those with digital media exposure in payments or consumer cards sectors, who meet the qualifications specified.
- Resume
- Required to apply
Where you'll work
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Job description
About the Company
Visa is a global leader in payment technologies, enabling seamless transactions among consumers, merchants, financial institutions, and governments in over 200 countries and territories. Their mission is to empower everyone everywhere by being the preferred payment platform worldwide.
Role Overview
The Senior Marketing Manager will spearhead extensive marketing strategies and initiatives aimed at advancing Visa’s business goals and brand presence throughout the KBO region. This role also involves collaborating with creative, digital, and media agencies as well as managing strategic partnerships with key platforms such as Meta, TikTok, and Google.
Key Responsibilities
- Contribute to the creation of brand strategies that enhance Visa’s brand value and recognition regionally.
- Design and execute large-scale, insights-driven brand marketing campaigns.
- Work in close partnership with digital, creative, and media agencies to elevate Visa’s market share through effective brand campaigns.
- Serve as the custodian of Visa’s brand standards in the region, ensuring all communications align with the company’s brand positioning and guidelines.
- Localize and activate global sponsorships and product initiatives.
- Find opportunities to expand programs within the Marketing Services department.
- Keep abreast of market trends and competitive actions to identify potential risks and opportunities.
- Collaborate with the CEMEA hub brand marketing team to stay aligned on brand strategy and guidelines.
- Develop and execute strategic partnership initiatives that boost Visa’s brand visibility by tapping into consumer interests.
Work Arrangement
The position requires a minimum of four days working onsite weekly, with specific days coordinated by the hiring manager.
Qualifications and Experience
- Proven track record in planning and executing integrated marketing campaigns, particularly creative and digital initiatives.
- Ability to manage multiple projects effectively from conception through completion.
- Experience with influencer collaborations and partnership management.
- Strong self-driven work ethic with excellent project management skills and energy.
- Creative thinker with collaborative, diplomatic interpersonal abilities, and strong presentation skills, including excellent oral and written communication.
- Fluency in both Arabic and English.
- Bachelor’s degree in business or a related field with a marketing foundation; MBA is preferred.
- At least 8 years of successful marketing management experience, ideally within multinational companies.
- Exposure to digital media marketing, preferably within the payments or consumer card industry, is an advantage.
Diversity and Inclusion
Visa is committed to equal employment opportunity and considers all qualified applicants fairly, regardless of race, color, religion, gender, national origin, sexual orientation, gender identity, disability, veteran status, or criminal history, in line with EEOC guidelines and local laws.